Book Marketing Tips You Need to Know Now, Part Two!

By Rachel Thompson

In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review:  promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS  It’s true, there are a million different promo tools. How does one choose? It’s especially confusing for a new author — what works, what’s worth our hard-earned money and limited budget?… Continue Reading


This Just In: Generic is Not Going to Cut It

By Lori Culwell

Lori here again, back with another edition of “Tough Love That is Going to Make Authors Mad.” Over and over again, we try to emphasize the need to actually CONNECT and NETWORK with people during your marketing and promotional efforts.   We say this so much that when examples come up of people just blatantly ignoring these best practices, I feel the need to use those examples as teachable moments. Here we go. I am going to just take out the name of the person who… Continue Reading


Not Selling Books? How To Change That Today!

By Rachel Thompson

Book marketing is a challenge, an art, either the bane of your existence or how you make your living. I try anything and everything to sell my books, and share those experiences here with you; I also love to learn from you all what you’ve tried in your book marketing and selling activities, and love to learn what has worked (and not worked), so I asked my social media author friends this question: What’s the #1 most successful tactic you use to sell your books? ONE THING…. Continue Reading


Gutting Yourself: How to Find and Use Raw Emotion for Your Writing by guest @liamack

By Rachel Thompson

Please welcome author and sexual abuse survivor supporter Lia Mack as she shares about writing what scares you.    I love the idea of cutting into myself with an Exacto knife, little by little, slice by slice, until the entrails of my being are released, splayed and displayed out in the open. No longer hidden by the depths of my body, before me is the rawness of myself. My guts. Gutted, I am raw. Open. Vulnerable. Real. I’m speaking figuratively, of course, those who are feeling… Continue Reading


Why WordPress is the Best Choice for your Author Website by guest @sugarbeatbc

By Rachel Thompson

Several weeks ago Rachel asked me to write a post outlining the reasons WordPress is the best choice for your blog or website. My opinion about WordPress is based on my years of experience working with this program, the success I’ve had with it and the research I’ve done on it. This post is directed at authors and other creatives. If you have a degree in computer programming, you probably don’t need my help. 🙂 I’ve been blogging since about 2006 on various platforms. I’ve… Continue Reading


A Quick 8-Step Guide to Publishing Your eBook on Amazon! by @NBlackburn01

By Rachel Thompson
A Quick 8-Step Guide to Publishing Your eBook on Amazon!

Cheryl Ives asked us how to publish and sell ebooks on Amazon. Since this is a large subject we’ve broken it down into a series called Publishing and Selling eBooks with Amazon. Today I’ll cover how to upload your book to Amazon. Congratulations, you have officially finished your manuscript. It is back from your professional editor. Your beta readers loved it. The cover is magnificent. It is official: your baby is ready to be uploaded to Amazon. But wait, what does that mean? How do you… Continue Reading


What You Need To Sell More Books — Basic Overview

By Rachel Thompson

Someone asked me yesterday if they absolutely had to have an eBook version for their book. Someone else asked today what are the top three marketing activities. Finally, I received this message: What’s Twitter? How do I start a blog? There are a number of components to create an ‘author platform,’ and because this is a quick overview, I suggest you do some further reading (here on this site) or on the links I provide. So let’s deconstruct. TOP 5 BASIC COMPONENTS This is by… Continue Reading


How To Find Out Your Website’s Ranking and Grade!

By Rachel Thompson

I’m not a web expert (that would be Lori and Lisa). I know just enough to go to a few websites and figure out things like my rankings and grade. If this is all foreign to you, read further. I didn’t know anything about websites, SEO, optimization, etc., when I first started out. I still don’t know a lot! Probably just enough to be dangerous. Here is what I advise author friends and clients to look at. Let’s deconstruct. Alexa Ranking: Type in any the… Continue Reading


Self-Published Authors: You Are Not An Author…

By Rachel Thompson

You Are Not An Author “The most successful self-publishers don’t view themselves as writers only, but as business owners,” said Beat Barblan, Bowker Director of Identifier Services. “They invest in their businesses, hiring experts to fill skill gaps and that’s building a thriving new service infrastructure in publishing.” Authors need to view themselves as marketers, as owners of a business, of a brand. Writing, though difficult, was the easy part! Marketing has a bad name because people misuse/don’t understand the concepts. In fact, tweets that… Continue Reading


More Ways to Cut Down on Self Publishing Costs

By Lori Culwell

Maybe you don’t know, but the most popular post on this site is “How Much Does it Cost to Self-Publish a Book?”   Because I am an SEO nerd at heart, this data tells me that you would probably like some more information about this subject, and I would like to help you with that.   In fact, I sincerely hope that the costs of self-publishing (or the technical requirements) are not holding you back if your dream is to write a book.  I would… Continue Reading