This Just In: Generic is Not Going to Cut It

By Lori Culwell

Lori here again, back with another edition of “Tough Love That is Going to Make Authors Mad.” Over and over again, we try to emphasize the need to actually CONNECT and NETWORK with people during your marketing and promotional efforts.   We say this so much that when examples come up of people just blatantly ignoring these best practices, I feel the need to use those examples as teachable moments. Here we go. I am going to just take out the name of the person who… Continue Reading


More Ways to Cut Down on Self Publishing Costs

By Lori Culwell

Maybe you don’t know, but the most popular post on this site is “How Much Does it Cost to Self-Publish a Book?”   Because I am an SEO nerd at heart, this data tells me that you would probably like some more information about this subject, and I would like to help you with that.   In fact, I sincerely hope that the costs of self-publishing (or the technical requirements) are not holding you back if your dream is to write a book.  I would… Continue Reading


Letters from the Real World: When the mothership needs a tune-up

By Cait Reynolds

Go to http://caitreynolds.com. Take a look. Then wait a week and go back next Monday. It’ll be different by then. Why? Because I actually took the time to go look at my own website, and I realized one very important thing: the font is completely unreadable. Oops. The layout is clean, the links all work, blah blah blah. The font looks great for titles and headers, and when I was setting up the website, that’s all that mattered. Except now, I have content, and the… Continue Reading


Five Web Mistakes I See All the Time

By Lisa Hazen

For years, Glamour Magazine has had a recurring column of “Glamour Don’ts”. The idea is that they find offenders out on the street and show their fashion transgressions, while using a black box to obscure the offender. It made me think of how I am always finding Web “don’ts”—things I stumble across online that aren’t fatal flaws, but that still make me cringe and want to stage a polite intervention. As a public service, here are some of the most common offenses I find. Cramming… Continue Reading


Email Marketing for Authors: How to Not Spam Your Friends!

By Lori Culwell

Oh yes, I’m back with a new video.   I have a new microphone, new intro music, and my overall message is shorter and more to the point.  CHECK IT OUT! Today we’re talking about how to properly email market without bugging your friends.  Do you do this?  Does someone you know do it?  Feel free to send them over to this post so that I can set them straight.  🙂 )


Case Study: Sara Paretsky’s Critical Mass Web-Only Epilogue

By Lisa Hazen
Critical Mass

One of the best things about the Web is that it is infinitely editable. To any writer who has ever yearned to make a crucial edit after a manuscript missed the point of no return in the production process will certainly appreciate this quality. But beyond simple edits, consider using your site as a way to take your story further, even after it is published. Author Sara Paretsky published an epilogue to her new book Critical Mass that lives exclusively on her site. Paretsky’s protagonist—V… Continue Reading


The Author Marketing Mindset: Debunking the Myths!

By Lori Culwell

Today’s tutorial video covers almost every “excuse” I’ve ever heard in the years I’ve been helping authors with their marketing.  Hopefully by the end of it, you’ll be convinced that yes, in fact, you ARE going to be able to set everything up and get yourself out there, networking and marketing your books.


Author Websites: Own Your Name!

By Lori Culwell

Hey look!  I made good use of being snowed in, yet again. As you might know, several weeks ago I sent out an email, asking for questions from authors with no experience (for a video tutorial series I’m working on). I got a lot of questions about domain names, so I decided to make the first tutorial about that! This is my first video tutorial, ever, and it was actually much harder to make than I anticipated, so I’m glad I dedicated an entire (snow)… Continue Reading


Setting Goals in Google Analytics

By Lisa Hazen

The new year is a great time to set yourself up for success not only personally, but professionally. Experts prove that quantifying your goals can greatly improve your chances of achieving them. Using Google Analytics’ goals tool, you can quantify the effectiveness of how users interact with your site, and then use that information to improve how you serve information. (You are already using Analytics on your site, right? If not, here’s why I think you should be.) To set your goals through Google Analytics,… Continue Reading


A New Year’s Resolution You Can Keep

By Kathy Meis

We do it to ourselves every year. The list of New Year’s resolutions is loaded up with high expectations and multiple goals — sell a million books, lose a million pounds, run a million miles. You know the drill. Optimism rules. It feels good. But what if this new year, you let go of outcomes and committed to a process of daily and weekly disciplines that would help you become successful. What would that look like and where would it take you? Start by quantifying your… Continue Reading