‘Twas the night before Christmas
And under the trees…
E-readers were charging
With empty libraries.
Book lovers were sleeping
With dreams in their head…
In hopes that tomorrow
They could download in bed.
The challenge of what they would download was tough!
Were the authors prepared to offer discounts and stuff?
The readers are waiting, so the question becomes
Are you ready for the post-Christmas surge when it comes?
Okay, so I’m not a poet! I just wanted to have a bit of holiday fun AND drive home an important book promotion point: if you are an author who primarily sells eBooks, the weeks just after the holidays offer a once-a-year sales opportunity.
According to a USA Today article, “For e-books, ‘the two weeks after Christmas is what the two weeks before Halloween is to pumpkins,’ says Michael Norris, an analyst with Simba Information, a market research firm.”
Do you have a plan in place to capitalize on the post-holiday eBook sales surge that hits after everyone opens their new eReaders and tablets? If you do, let us know what you have planned.
Kathy Meis is founder and president of the social book discovery platform Bublish. She is a professional writer, editor and editorial manager with more than twenty years of experience in the media and publishing industries. Kathy was also a founding editor of Forbes MediaCritic and is a founding partner of PubSmart, a new author-centric publishing conference being held in Charleston, South Carolina. She also ghostwrites business books and is a frequent blogger on the subject of book promotion, author branding, social media and discoverability. In 2012, Kathy won the People’s Choice Award at the Startup Showcase at O’Reilly’s Tools of Change Publishing Conference.