This post is aimed primarily at the independent authors in our readership, not because we love the traditionally published folks less, but only because they will not get to participate much in their...
Category: Book Marketing
In these days of self-publishing, there is one thing from the traditional publishing model I would like to encourage you to really consider – your launch date. In the old days (so, five years ago)...
Barefoot Books Leaves Amazon– Should You Follow Their Example?
Several of the contributors (including me!) are still at BEA 2013 today, but I did want to put up this writeup--Several people sent me this article a few days ago, and it is a very interesting...
The first time we looked at Amazon reviews, we dug into who can leave them and who can’t. To sum up: consumers good, sock puppets or anyone who could be mistaken for sock puppets, bad.Today...
This is not a sponsored promotion. If it were, according to the FTC Dotcom Disclosure Guidelines, I would have to tell you that right now.This is going to be a short, but important blog post....
I’m often asked by my author clients if they should include email newsletters as part of their self-promotion strategy. The answer is always an emphatic yes—if done the right way. Below, I...