Next Wednesday (May 29) through Saturday (June 1), thousands of book industry authors, publishers, marketers, salespeople, and book lovers will converge in the Javits Center in New York for Book Expo...
Posts by Lisa Hazen
Book publishing continues to find its way in a world increasingly addicted to screens. In a case of if you can’t beat ‘em, join ‘em, video trailers have become a crucial part of a book’s...
It’s a tough pill for many writers to swallow—people don’t read the same way online that they do in print. Book authors usually favor long-form writing to short blocks of content. But if you...
Pretty much anyone involved in publishing—authors, marketing, publicity, sales— is going to be working with a designer at some point. Whether you’re talking book covers, promotional materials...
I’m often asked by my author clients if they should include email newsletters as part of their self-promotion strategy. The answer is always an emphatic yes—if done the right way. Below, I...
The first step to creating a site is deciding how you will build it. The decision to use a content management system (CMS) is a no-brainer. A robust CMS will make it easy for you to modify everything...