Who is Your Target Reader?

By Katherine

So, I did a live webinar for Writer.ly this week. The topic was “finding your target reader”. As much as my goofy headset makes me look, well, goofy, I am pretty pleased with how it turned out. I do think if you watch this, you will be able to find your target reader. Big thanks to the Writer.ly crew for hosting and facilitating. By the by, if you are an indie author or other related professional, you should check out their website.

Don’t hesitate to ask any follow up questions you might have here, and I will do my best to respond in a timely fashion.

The summary version of my message:

  • There is a lot of market share to be had by good writers of awesome books
  • You are not broadcasting to an audience, you are communicating with individuals
  • You MUST know who those people are
  • If you do not take the time to make that determination, you are a spammer, and no one will want to read your book.

Happy Marketing!


Posted Under: Questions

About Katherine

Katherine is the Chief Marketing Officer and co-founder of Booktrope Publishing. Prior to Booktrope, her background was primarily in technology and online marketing in both Seattle and California, working at companies such as NetApp, ADIC and Siemens. Her life-long love of books, and a desire to bring a new type of focus to marketing them, had her join forces with some other bookish folks to create Booktrope. She is the co-author of How to Market a Book and has served on the University of Washington’s Digital Publishing Certificate Program advisory board. She has presented at many bookish events such as the Pacific Northwest Writers Association conference and the Northwest Bookfest. She has also worked as an actress, and a corporate trainer. She holds a Bachelor of Fine Arts degree in theater from the University of Southern California. Katherine currently lives in Fall City, WA with her canine and human family members.