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Who is My Audience? Outside of the World Wide Web, the Internet is neatly arranged into 80,000 special interest groups, which lends itself to specialized book marketing. This offers book marketers of the 90's a unique opportunity to reach focused niche audiences. Marketing is about more than just creating a web site for a specific book, it is about offering useful information and useful tools to book-interested browsers. Online marketing is about building relationships, linking to other web sites, getting a good search engine ranking, sending our electronic press releases, monitoring and posting in appropriate newsgroups and mailing lists, hosting author forums and a whole lot more. Where do they hang out? It is necessary to define your audience before you can figure out how to reach them. For example Dr. Gerald Smith's book "Alternative Treatments for Conquering Chronic Pain" was clearly targeted for the following audience. 1. The primary audience is the public |