Anatomy of a Viral Success: Seth Casteel, Underwater Dog Photography

By Lori Culwell

I know, it totally seems like I harsh on people for not having their sh$t together, so I thought I would take some time to focus on someone who got everything very, very right and is reaping the benefits of that preparation in his career. You probably still don’t know the name “Seth Casteel,” but chances are you’re familiar with his work.   One year ago, his underwater dog photography series went viral, and because he was prepared, this sudden rush of fame and attention… Continue Reading