Letters from the Real World: Viral is as Viral Does

By Cait Reynolds

I feel like I haven’t left my computer since Friday morning. I’ve been averaging 12-14 hours a day at the computer. And, I haven’t been writing. I have been 100% engaged with people online. Last Friday, we announced the cover reveal for my upcoming book, Downcast. The ARC and cover went up on NetGalley. It was tweeted, facebooked, and blogged. And then…it caught fire. In some ways, this is a continuation of last week’s post about how I’ve decided to use social media for marketing. As… Continue Reading


Letters from the Real World: Beginning as I mean to go on

By Cait Reynolds

So, here I am. I’ve got a book that is signed, sealed, and done. It has been edited and proofread. We have a blurb. We have a cover. My baby is now in the tender hands of the layout artists, and I will have an official release date soon, but I know it’s going to be in May. In some ways, this is the opportunity I’ve been waiting to share with you since I started writing for BookPromotion.com. This is my first book as myself,… Continue Reading


Social Book Promotion Is a Numbers Game

By Kathy Meis

I’m about to make a bunch of social media “experts” gasp, but that’s okay. Here’s the truth: when it comes to promoting your book on social media, the quantity of posts matters as much as the quality. Yes, well-written posts and engagement are central to your success, but if you’re not sharing regularly and you don’t have enough followers to benefit from social media’s “network effect,” what’s the point? You need a critical mass of followers in order to benefit from social book promotion and… Continue Reading


Put a Little Heart in Your Book Promotion

By Kathy Meis

StoryCorps, the independent oral history project that airs on National Public Radio, is celebrating its tenth anniversary. The organization’s mission is simple, “provide people of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.” These are not stories about famous people. It’s the powerful stories of everyday folk that the producers at StoryCorps want told. If you’re going to listen to StoryCorps, get out the tissues. These stories – which can be sad, inspirational, uplifting, frightening, brutally… Continue Reading


Digital Assets for Authors

By Kathy Meis

What is a digital asset and why do authors need them? A digital asset is any form of content and/or media that has been formatted for digital consumption and is accompanied by the rights to use it. For authors, digital books are their primary digital assets. An author’s photos, videos and blog posts are also digital assets. Today’s 24/7 social mobile world has created a huge demand for digital assets, especially the highly visual sort like photos and videos. Instagram, YouTube, Twitter, Pinterest, Facebook and… Continue Reading


How I Did It by Brittany Geragotelis

By Lori Culwell

How I Did It, by Brittany Geragotelis Rejection. That was what my writing life was full of for a solid 8 years. So when my big break finally happened, it seemed like it all happened very suddenly. But the reality was that success only came  for me after 17 years of hard work, dedication, perseverance and ego deflation. When I move to NYC in 2001 after graduating from college, I decided to start seriously pursuing my goal of becoming a published author. At the time… Continue Reading