How to promote a book

By Lori Culwell

If you are looking for a great way to promote your book for free, get involved in the social networks. And we mean INVOLVED, don’t just sign up for an account and leave it at that. They are a free way to connect others with you and your book and there’s a ton of them out there. As a general rule, if you are wondering which social networks you should use to create an online presence for yourself, the answer is: use them all. Just… Continue Reading


I am a writer, not an advertising exec, so why should I care about how to promote my book?

By Lori Culwell

Yes, after you have finished the daunting task of completing your book – or perhaps while you are still in the midst of the daunting task of completing your book – it seems crazy to think about the prospect of taking on yet another daunting task. But whether you are self-publishing or have landed your book with a big publisher, you have a lot to gain by jumping into the promotion process with gusto. It is after all YOUR book and you want to do… Continue Reading


How can I use a personal website for book promotions and marketing?

By Lori Culwell

Your personal website is the center of your marketing campaign. It is the one place where you can corral all of your latest blogs or articles, offer your books for sale, and have people sign up for more information or contact you for interviews. All author websites, whether starting from scratch with a brand new one or dusting off an old one, should include: your name, your book (with a clickable image that goes right to the online bookseller where you can buy it), your… Continue Reading


How do you get started with book promotion?

By Lori Culwell

While the idea of launching a marketing campaign for your own book can seem overwhelming, a little bit of planning can go a long way when it comes to promoting a book. Before you start (before you finish your book even) make sure you have a good website.