Digital Assets for Authors

By Kathy Meis

What is a digital asset and why do authors need them? A digital asset is any form of content and/or media that has been formatted for digital consumption and is accompanied by the rights to use it. For authors, digital books are their primary digital assets. An author’s photos, videos and blog posts are also digital assets. Today’s 24/7 social mobile world has created a huge demand for digital assets, especially the highly visual sort like photos and videos. Instagram, YouTube, Twitter, Pinterest, Facebook and… Continue Reading