Marketing Ideas: LinkedIn, Your List, New Social Media, and More!

By Lori Culwell

Today I’m going to throw out some marketing ideas I’ve been talking to authors about over the past couple of months.  These are the ones that have floated to the top as having gotten excellent results.  Try one of them to shake up your marketing plan! LinkedIn:  This is one that even I was skeptical about because I’m not on LinkedIn that much, but it really worked.  Earlier this year I took a course on LinkedIn (just to brush up) and noticed that they’ve added… Continue Reading


I am a writer, not an advertising exec, so why should I care about how to promote my book?

By Lori Culwell

Yes, after you have finished the daunting task of completing your book – or perhaps while you are still in the midst of the daunting task of completing your book – it seems crazy to think about the prospect of taking on yet another daunting task. But whether you are self-publishing or have landed your book with a big publisher, you have a lot to gain by jumping into the promotion process with gusto. It is after all YOUR book and you want to do… Continue Reading


How do you get started with book promotion?

By Lori Culwell

While the idea of launching a marketing campaign for your own book can seem overwhelming, a little bit of planning can go a long way when it comes to promoting a book. Before you start (before you finish your book even) make sure you have a good website.