What is Vine? Will it help me as an author?

By Lori Culwell

We got a great question recently about the new 6-second video platform that is making the rounds lately, and I thought I would take a moment to address what it is and how it might help you as an author. It’s called “Vine,” and in case you haven’t heard of it,  here’s the deal with: Vine, a new social media application from the Twitter family, allows you to deliver 6-second videos to the masses that, not surprisingly, smoothly integrate with Twitter. But unless you’re going to… Continue Reading


The “How” of Hugh Howey

By Lori Culwell

Major news sources cover “self publishing success stories” all the time.  Interestingly, all of them tend to leave out the “how” of the story. I’m an author and am interested in all things internet and marketing (and internet marketing), so naturally I am interested in any and all success stories, especially stories that involve self publishing (which of course combines authorship with the internet).   With that in mind, yesterday one of my Facebook friends referred me to a piece that was running on Marketplace.   First,… Continue Reading


Harlequin Picks Up “Sh*t Girls Say” Book, but can publishing keep up with internet memes?

By Lori Culwell

Harlequin has just announced that they are getting into non-fiction, and how they just signed a book contract with Kyle Humphrey and Graydon Sheppard, who, in case you don’t know them, are the creators of this popular internet meme:     This meme went viral back in December and prompted a zillion knock-offs, including “Sh*t Hippie Girls Say, Sh*t Seattle People Say, Sh*t Asians Say,” and so on. Is this a great idea for a book?  Maybe.   The fact that the videos have gotten 26… Continue Reading


How to promote a book

By Lori Culwell

If you are looking for a great way to promote your book for free, get involved in the social networks. And we mean INVOLVED, don’t just sign up for an account and leave it at that. They are a free way to connect others with you and your book and there’s a ton of them out there. As a general rule, if you are wondering which social networks you should use to create an online presence for yourself, the answer is: use them all. Just… Continue Reading


I am a writer, not an advertising exec, so why should I care about how to promote my book?

By Lori Culwell

Yes, after you have finished the daunting task of completing your book – or perhaps while you are still in the midst of the daunting task of completing your book – it seems crazy to think about the prospect of taking on yet another daunting task. But whether you are self-publishing or have landed your book with a big publisher, you have a lot to gain by jumping into the promotion process with gusto. It is after all YOUR book and you want to do… Continue Reading


How can I use a personal website for book promotions and marketing?

By Lori Culwell

Your personal website is the center of your marketing campaign. It is the one place where you can corral all of your latest blogs or articles, offer your books for sale, and have people sign up for more information or contact you for interviews. All author websites, whether starting from scratch with a brand new one or dusting off an old one, should include: your name, your book (with a clickable image that goes right to the online bookseller where you can buy it), your… Continue Reading


How do you get started with book promotion?

By Lori Culwell

While the idea of launching a marketing campaign for your own book can seem overwhelming, a little bit of planning can go a long way when it comes to promoting a book. Before you start (before you finish your book even) make sure you have a good website.