Letters from the Real World: Viral is as Viral Does

By Cait Reynolds

I feel like I haven’t left my computer since Friday morning. I’ve been averaging 12-14 hours a day at the computer. And, I haven’t been writing. I have been 100% engaged with people online. Last Friday, we announced the cover reveal for my upcoming book, Downcast. The ARC and cover went up on NetGalley. It was tweeted, facebooked, and blogged. And then…it caught fire. In some ways, this is a continuation of last week’s post about how I’ve decided to use social media for marketing. As… Continue Reading


Letters from the Real World: Beginning as I mean to go on

By Cait Reynolds

So, here I am. I’ve got a book that is signed, sealed, and done. It has been edited and proofread. We have a blurb. We have a cover. My baby is now in the tender hands of the layout artists, and I will have an official release date soon, but I know it’s going to be in May. In some ways, this is the opportunity I’ve been waiting to share with you since I started writing for BookPromotion.com. This is my first book as myself,… Continue Reading


A New Year’s Resolution You Can Keep

By Kathy Meis

We do it to ourselves every year. The list of New Year’s resolutions is loaded up with high expectations and multiple goals — sell a million books, lose a million pounds, run a million miles. You know the drill. Optimism rules. It feels good. But what if this new year, you let go of outcomes and committed to a process of daily and weekly disciplines that would help you become successful. What would that look like and where would it take you? Start by quantifying your… Continue Reading


The Promotional Power of Book Samples

By Kathy Meis
Bookstats data report doesn't deliver

Since publishing gatekeepers no longer control all of the channels into the book marketplace, a record number of new books are being published. This means readers have a much greater selection to choose from, which is wonderful. However, it also means readers have to sort through quite a hodge podge when it comes to quality. A reader’s time is precious and he or she not only has an incredible selection of books to choose from, but many other forms of entertainment at their fingertips as… Continue Reading


Engage Readers with Holiday Storytelling

By Kathy Meis

Everyone has holiday stories. The bizarre gift from crazy Aunt Edna. The discovered present that ruined the surprise. The thoughtful gift that took your breath away. Hard times. Good times. Strange times. Every holiday season brings new experiences and stories. We share these stories at cocktail parties, over coffee, at work and at the bus stop. But have you ever thought about sharing these stories with readers? Here’s why stories are powerful tools for marketing your book: stories are told in your voice – in… Continue Reading


Using Music To Promote Your Book

By Kathy Meis

How readers find books has changed dramatically in today’s digital, mobile, social world. One recent study indicated that consumers now discover books in up to forty-four different ways! With this in mind, I want you to think about introducing readers to your work through music. Why music? It’s a fun, creative, new medium that introduces you and your writing to an entirely different community of potential readers. To show you how and why it’s done, here are three authors who are introducing readers to their… Continue Reading


Marketing Ideas: LinkedIn, Your List, New Social Media, and More!

By Lori Culwell

Today I’m going to throw out some marketing ideas I’ve been talking to authors about over the past couple of months.  These are the ones that have floated to the top as having gotten excellent results.  Try one of them to shake up your marketing plan! LinkedIn:  This is one that even I was skeptical about because I’m not on LinkedIn that much, but it really worked.  Earlier this year I took a course on LinkedIn (just to brush up) and noticed that they’ve added… Continue Reading


Social Book Promotion Is a Numbers Game

By Kathy Meis

I’m about to make a bunch of social media “experts” gasp, but that’s okay. Here’s the truth: when it comes to promoting your book on social media, the quantity of posts matters as much as the quality. Yes, well-written posts and engagement are central to your success, but if you’re not sharing regularly and you don’t have enough followers to benefit from social media’s “network effect,” what’s the point? You need a critical mass of followers in order to benefit from social book promotion and… Continue Reading


Put a Little Heart in Your Book Promotion

By Kathy Meis

StoryCorps, the independent oral history project that airs on National Public Radio, is celebrating its tenth anniversary. The organization’s mission is simple, “provide people of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.” These are not stories about famous people. It’s the powerful stories of everyday folk that the producers at StoryCorps want told. If you’re going to listen to StoryCorps, get out the tissues. These stories – which can be sad, inspirational, uplifting, frightening, brutally… Continue Reading


Digital Assets for Authors

By Kathy Meis

What is a digital asset and why do authors need them? A digital asset is any form of content and/or media that has been formatted for digital consumption and is accompanied by the rights to use it. For authors, digital books are their primary digital assets. An author’s photos, videos and blog posts are also digital assets. Today’s 24/7 social mobile world has created a huge demand for digital assets, especially the highly visual sort like photos and videos. Instagram, YouTube, Twitter, Pinterest, Facebook and… Continue Reading