Engage Readers with Holiday Storytelling

By Kathy Meis

Everyone has holiday stories. The bizarre gift from crazy Aunt Edna. The discovered present that ruined the surprise. The thoughtful gift that took your breath away. Hard times. Good times. Strange times. Every holiday season brings new experiences and stories. We share these stories at cocktail parties, over coffee, at work and at the bus stop. But have you ever thought about sharing these stories with readers? Here’s why stories are powerful tools for marketing your book: stories are told in your voice – in… Continue Reading


Put a Little Heart in Your Book Promotion

By Kathy Meis

StoryCorps, the independent oral history project that airs on National Public Radio, is celebrating its tenth anniversary. The organization’s mission is simple, “provide people of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.” These are not stories about famous people. It’s the powerful stories of everyday folk that the producers at StoryCorps want told. If you’re going to listen to StoryCorps, get out the tissues. These stories – which can be sad, inspirational, uplifting, frightening, brutally… Continue Reading


Digital Assets for Authors

By Kathy Meis

What is a digital asset and why do authors need them? A digital asset is any form of content and/or media that has been formatted for digital consumption and is accompanied by the rights to use it. For authors, digital books are their primary digital assets. An author’s photos, videos and blog posts are also digital assets. Today’s 24/7 social mobile world has created a huge demand for digital assets, especially the highly visual sort like photos and videos. Instagram, YouTube, Twitter, Pinterest, Facebook and… Continue Reading