Social Book Promotion Is a Numbers Game

By Kathy Meis

I’m about to make a bunch of social media “experts” gasp, but that’s okay. Here’s the truth: when it comes to promoting your book on social media, the quantity of posts matters as much as the quality. Yes, well-written posts and engagement are central to your success, but if you’re not sharing regularly and you don’t have enough followers to benefit from social media’s “network effect,” what’s the point? You need a critical mass of followers in order to benefit from social book promotion and… Continue Reading