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Proactive
Marketing
We offer the following services in an a la Carte fashion
as they are not appropriate for all marketing programs. Please contact
us to determine which of these strategies may be appropriate for
your campaign.
AFFINITY LINKING:
Book Promotion will create a campaign of contacting sites interested
in your book's subject matter in with the offer of creating reciprocal
linking relationships. A page on your site called "favorite links"
is easily updated and will facilitate your site being seen and accessed
by visitors to other sites. This win/win strategy is most effective.
TARGETED E-MAIL CAMPAIGNS:
This is a campaign of sending individually personalized e-mail to all
members of your targeted audience. The initial correspondence must be
well written, to the point and include an invitation to visit your www
site. The offer of a free newsletter or useful information are things
which will attract visitors.
NEWSGROUP POSTINGS:
Careful monitoring of your target audience newsgroups, with the thought
of "how can I add value" can create a posting program which
can bring many new visitors to your site. A simple signature file with
your URL will point the way.
DISCUSSION GROUP PARTICIPATION:
You must add value to the list through direct participation with the
group. This approach will keep your name or book in front of your target
market on a regular basis. This can be a powerful tool in creating contacts
and bringing new visitors your site.
PURCHASING ADVERTISING BANNERS:
Banners advertisements may be an excellent and cost effective way of
getting visitors to your site. The selection off site on which to place
your banner and negotiating for a fair price is essential. Today there
are many sites who offer inexpensive rates either on a per view or "click
through" basis. Sites looking for a niche audience should always
investigate advertising rates at aligned sites with in their industry.
SENDING PRESS RELEASES:
A press release is a brief document generally 1-3 double spaced type
written pages, which announces news about your company, product or service
to media professionals. The key to obtaining media coverage is to properly
format and organize the information contained in your release and come
up with a good "angle" or "spin" that you put on
your news to make it exciting.
MODERATED DISCUSSION GROUP SPONSORSHIP:
There are over 80,000 email groups covering the gamut of issues open
for discussion. You can find a directory listing and search capabilities
at E-mail Discussion Groups. There are two kinds of these groups; moderated
and unmediated. Moderated groups are directed by the moderator and usually
follow an orderly path. Unmediated groups send you each piece of mail
that any group member sends and can be quite "noisy"
Sponsorship of a moderated discussion group of the audience you wish
to reach can be a powerful and effective way of gaining new contacts
and getting the word out about your site.
SCHEDULING CHAT TOURS:
Just like the more traditional book tour, chat tours gather special
interests groups to meet the author online. You may be the guest of
an existing chat or may choose to set up a chat on your site.
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Phone
Consultation