Outside of the World Wide Web, the Internet is neatly arranged into 80,000 special interest groups, which lends itself to specialized book marketing. This offers book marketers of the 90's a unique opportunity to reach focused niche audiences.
Marketing is about more than just creating a web site for a specific book, it is about offering useful information and useful tools to book-interested browsers. Online marketing is about building relationships, linking to other web sites, getting a good search engine ranking, sending our electronic press releases, monitoring and posting in appropriate newsgroups and mailing lists, hosting author forums and a whole lot more.
