Engage Readers with Holiday Storytelling

By Kathy Meis

Everyone has holiday stories. The bizarre gift from crazy Aunt Edna. The discovered present that ruined the surprise. The thoughtful gift that took your breath away. Hard times. Good times. Strange times. Every holiday season brings new experiences and stories. We share these stories at cocktail parties, over coffee, at work and at the bus stop. But have you ever thought about sharing these stories with readers? Here’s why stories are powerful tools for marketing your book: stories are told in your voice – in… Continue Reading


Nine Jobs for Writers (Paying the Bills)

By Lori Culwell

We’re all about trying to help you sell more books here at BookPromotion.com, but until you find the “magic formula” that’s going to work to sell more of your books (whether that’s advertising, book bloggers, building your mailing list, growing your social media, or any of the other stuff we talk about), I thought that today I’d give you some ideas for earning some money using those writing/ editing/ design skills.  After all, you’re much more likely to be a successful author if you’re not… Continue Reading


Using Music To Promote Your Book

By Kathy Meis

How readers find books has changed dramatically in today’s digital, mobile, social world. One recent study indicated that consumers now discover books in up to forty-four different ways! With this in mind, I want you to think about introducing readers to your work through music. Why music? It’s a fun, creative, new medium that introduces you and your writing to an entirely different community of potential readers. To show you how and why it’s done, here are three authors who are introducing readers to their… Continue Reading


Creative Penn Guest Post: Getting Maximum “Bang” for Your Book Description Buck

By Lori Culwell

 Over the weekend, I did a guest post for the lovely Joanna Penn over at the   Creative Penn.   Here is a little excerpt: This year I’ve been working more and more with authors, agents, and publishers, all of whom pretty much share the same goal:  sell more books! I am a “trial and error” kind of internet marketing person who also happens to be  an author (seriously- I’ve written six books), so I am probably more willing than most to change/ test/ try… Continue Reading


Have You Thanked Your Readers Lately?

By Kathy Meis

With Thanksgiving coming this Thursday, it seems a fitting time to ask, “Have you said thank you to your readers and supporters lately?” Often we feel grateful, but fail to express it. We tell ourselves, “Of course, they [insert: husband, friend, family member, reader, supporter] know I appreciate them!” Well, maybe they don’t. Better to play it safe and DO something to show your gratitude. Here are three simple ways to show gratitude to your readers and supporters: Create something exclusive – Write your readers… Continue Reading


Marketing Ideas: LinkedIn, Your List, New Social Media, and More!

By Lori Culwell

Today I’m going to throw out some marketing ideas I’ve been talking to authors about over the past couple of months.  These are the ones that have floated to the top as having gotten excellent results.  Try one of them to shake up your marketing plan! LinkedIn:  This is one that even I was skeptical about because I’m not on LinkedIn that much, but it really worked.  Earlier this year I took a course on LinkedIn (just to brush up) and noticed that they’ve added… Continue Reading


Spread the Word this Holiday Season: Give Books

By Lisa Hazen
Give Books Pledge

The holidays are almost every industry’s busiest time, and publishing is no exception. As a way to connect their holiday sales with a philanthropic message, San Francisco’s Chronicle Books is spearheading a campaign to get people to pledge to give books this holiday season. For every #GiveBooks Tweet, pin, and online pledge, Chronicle Books will donate a book to a child in need through First Book. Their goal is 10,000 books, and as of this week, they are halfway there. Help them make their goal… Continue Reading


How to Use NaNoWriMo to Promote Your Work

By Kathy Meis

As many of you know, NaNoWriMo is more than halfway over. Here’s to finishing those novels! For those of you not familiar with NaNoWriMo, it stands for National Novel Writing Month. During November, participants are challenged to produce a 50,000-word novel. The goal is to motivate writers to get their stories out of their heads and on to the page. Begun in 1999, the event now has hundreds of thousands of participants and is overseen by a national non-profit organization that offers support, community (forums and pep… Continue Reading


Using Analytics to Optimize Your Site

By Lisa Hazen
Google Analytics

The first thing I do when I sit down to my computer each morning—before I check email or even Facebook—is check my site’s Web stats. Knowing who is visiting my site—and what they’re reading while they’re there isn’t just a way to indulge my voyeuristic side. Here, I uncover valuable information about which of my services are generating the most interest, how people are finding me, and who they are. You can also use the information you find in your stats to help discover what… Continue Reading


T.M. Frazier Best Seller – How I Did It

By Katherine

How would you feel if you found out that your book sold more than 4000 copies in the first 6 weeks it was for sale? What about if your book had been number one in its (paid) category on Kindle for more than 4 of those weeks? How about if the book had (as of writing this) 99 reviews on Amazon, with a 4.7 star average and not one 1 star review? Would you like to know what the author did to make all of… Continue Reading