Setting Goals in Google Analytics

By Lisa Hazen

The new year is a great time to set yourself up for success not only personally, but professionally. Experts prove that quantifying your goals can greatly improve your chances of achieving them. Using Google Analytics’ goals tool, you can quantify the effectiveness of how users interact with your site, and then use that information to improve how you serve information. (You are already using Analytics on your site, right? If not, here’s why I think you should be.) To set your goals through Google Analytics,… Continue Reading

Laying the Groundwork for Successful Book Promotion

By Kathy Meis

I see too many authors who throw themselves into book marketing without much planning. They launch into social media, pay for virtual blog tours and call upon press outlets and reviewers, only to become frustrated when these channels don’t deliver against their (often inflated) expectations. There is a better way. You can set yourself up for success. You just need to start with a solid foundation. Before you begin marketing your book, here are some important questions you should ask yourself: 1. What are your goals?… Continue Reading

A New Year’s Resolution You Can Keep

By Kathy Meis

We do it to ourselves every year. The list of New Year’s resolutions is loaded up with high expectations and multiple goals — sell a million books, lose a million pounds, run a million miles. You know the drill. Optimism rules. It feels good. But what if this new year, you let go of outcomes and committed to a process of daily and weekly disciplines that would help you become successful. What would that look like and where would it take you? Start by quantifying your… Continue Reading

Tips On How to Get Started as a Guest Blogger

By Lori Culwell

Today I am turning the talking stick over to Camille McGlane, who is going to tell us about how to get started as a guest blogger.   This article is highly actionable, so if you’ve set a goal to become more active in your book promotion in 2014, these tips will help! The number of active bloggers has increased over 30% since 2010, and with this rise we have seen an increase in the other type of bloggers: guest bloggers. While everyone knows what blogging… Continue Reading

Do You Want to Know How Your Books Are Being Read?

By Lisa Hazen

When my first book was published, my publisher set me up with a book signing at a design conference. I happily sold and signed a huge stack of books, then sent them off with their new owners, not really knowing what would happen with them next. But as I left the conference, I spied two people huddled around my book. Then one pointed at something in the book, and the two of them laughed. This little glimpse of my book out in the wild haunts… Continue Reading

‘Twas the Night Before Christmas

By Kathy Meis

  ‘Twas the night before Christmas And under the trees… E-readers were charging With empty libraries. Book lovers were sleeping With dreams in their head… In hopes that tomorrow They could download in bed. The challenge of what they would download was tough! Were the authors prepared to offer discounts and stuff? The readers are waiting, so the question becomes Are you ready for the post-Christmas surge when it comes? Okay, so I’m not a poet! I just wanted to have a bit of holiday… Continue Reading

The Best Books of 2013

By Lisa Hazen
Best Books of 2013

What were the best books of 2013? It depends who you ask. Here are lists of books chosen as the best of the year in a variety of categories by different sources. 100 Notable Books of 2013 from The New York Times The annual New York Times list is arguably the granddaddy of them all. These books, categories by Fiction and Poetry and Nonfiction are selected by the editors of the New York Times Book Review. Consider this your to-do list for 2014. Cool Mom… Continue Reading

The Promotional Power of Book Samples

By Kathy Meis
Bookstats data report doesn't deliver

Since publishing gatekeepers no longer control all of the channels into the book marketplace, a record number of new books are being published. This means readers have a much greater selection to choose from, which is wonderful. However, it also means readers have to sort through quite a hodge podge when it comes to quality. A reader’s time is precious and he or she not only has an incredible selection of books to choose from, but many other forms of entertainment at their fingertips as… Continue Reading

My Year-Long Blog Challenge: Lessons Learned (Part 1)

By Lori Culwell

In case you don’t know me, almost one year ago I committed to writing a blog post every single day of this year (2013).  I chose my blog “Funny Strange” to write on.  That blog has been around for about eight years and gets good traffic, but I was trying to see how much better it could get it if I put a daily effort into it.  After all, I wrote a whole book called “How to Market a Book,” so I wanted to lead… Continue Reading

StoryFront: Amazon’s New Short-Story Imprint

By Lisa Hazen
StoryFront from Amazon Publishing

Historically, readers are accustomed to buying short stories as part of an anthology. Amazon Publishing is changing that with the launch of StoryFront, a new imprint focused on publishing short fiction—story by story. There are 43 stories included at launch, many available for as little as $.99. StoryFront will also be home to Day One, a Kindle-based weekly literary journal introduced earlier this year that is dedicated to new writers and poets. Day One costs $1.59/month or $1.99 per issue. “Based on the continued success… Continue Reading