Pretty Cheap Ways to Promote Yourself and Your Books Online

By Lisa Hazen

Book marketing budgets aren’t what they used to be. But there are a lot of effective ways to promote yourself and your books that don’t require a lot of money. And most of these things can be done yourself—you don’t need to rely on your publicist or marketing manager to take care of it for you. Connect Virtually Facebook and Twitter are a great way to invite readers into a curated version of your world. Of course, you should always share information about your books… Continue Reading


Interview with an author: Stephen Elliott

By Lori Culwell

Today we’re talking with author Stephen Elliott. In case you don’t already know his work, here’s a little about him: Stephen Elliott is the director of the movie About Cherry. In 2013 he will direct an adaptation of his novel Happy Baby. He is the the author of seven books including The Adderall Diaries and the novel Happy Baby. His writing has been featured in Esquire, The New York Times, The Believer, GQ, Best American Non-Required Reading 2005 and 2007, Best American Erotica, and Best Sex Writing 2006…. Continue Reading


Email Newsletter Tips for Authors

By Lisa Hazen
Sara Paretsky

I’m often asked by my author clients if they should include email newsletters as part of their self-promotion strategy. The answer is always an emphatic yes—if done the right way. Below, I identify tips to help you choose the right platform, build your list, and send out emails that will engage your readers—and never annoy them. Choosing the Right Platform As with pretty much any Web service, there are no shortage of options for email newsletters. Campaign Monitor is, in my opinion, the best email… Continue Reading


Changes to Barnes and Noble’s PubIt! – Yikes or Likes?

By Katherine
Scary stuff for authors

Well – the book blogosphere is all fired up about some new changes announced today. PubIt! (Barnes and Noble’s Nook platform) is becoming Nook Press. It is a little unclear on which features from PubIt! will continue to exist, and which ones will disappear. What is clear, is that they are trying to compete more directly with both KDP (Amazon) and iAuthor (Apple). You can see a good write up in TechCrunch of some of the features that will be appearing in the new tool…. Continue Reading


My Google Authorship Experience, Continued

By Lori Culwell

Back in February, if you’ll recall, a smart friend told me that I should verify my Authorship through Google, that this was very important, and that the whole process had taken her approximately four weeks so I’d better get right on that. I agreed, and put the steps in motion that very day, in fact.  If you’re keeping track, it is now mid-April, and I am still waiting for my “approval” email from The Big G. In case you’re just joining this discussion, Google Authorship is when your little picture… Continue Reading


Free Hosting vs. Self-Hosting in WordPress

By Lisa Hazen

The first step to creating a site is deciding how you will build it. The decision to use a content management system (CMS) is a no-brainer. A robust CMS will make it easy for you to modify everything from the site structure and navigation to styling, images, and content. The following is a look at the pros and cons WordPress.com—the free version of the popular CMS and WordPress.org—the self-hosted version of the same platform. Although are many of other free and paid content management options… Continue Reading


FOR IMMEDIATE RELEASE: I Wrote a Book

By Katherine

Author writes press release and needlessly distributes it globally The glorious press release! Bastion of a legacy system of promotion that was (nearly) entirely dependent on the print media. Yet, we still use this antiquated system, complete with the strictly adhered to format. I am not going to go into that format here, there is a good description here on PRLog (which coincidentally has a free and paid release distribution service). How do you know when to use this medium, and when to ignore it?… Continue Reading


Hey, Did You Hear That Amazon Is Buying GoodReads? Do You Care About This?

By Lori Culwell

by Lori Culwell That title, of course, was meant to be facetious, because if you’re anywhere near the publishing industry, you know this is all anyone has been talking about all weekend. My fellow authors here on BookPromotion.com and I have been wondering a couple of things about this merger, and I will attempt to summarize those things now. First, though, if you haven’t already, you must go and check out the feedback from GoodReads members, which I think really tells the story better than… Continue Reading


Amazon and the Amazing Variable Book Review Policy

By Katherine

Here is the challenge – you wrote a book and you know you need reviews on Amazon for it to sell BUT how do you get natural customer reviews UNTIL the books sells? A classic Catch-22 scenario. Many of the more popular newsletters will even require a certain number of reviews (they almost always specify Amazon), and a certain overall ranking before they will feature your book. Is it any wonder then that inventive authors have created some slightly shifty methods to get the requisite… Continue Reading


Designing for Social Media

By Lisa Hazen
Rookie Moms Facebook

A common complaint I hear from authors and other clients regarding social media is the lack of options available to customize that design. That it’s hard to stand out from the crowd on Twitter and Facebook, particularly. I respectfully disagree. Look at what a yardsale MySpace became by allowing its users to go nuts with animations, fonts, color, and more. From the start, the two most important social networking properties—Twitter and Facebook—have been very deliberate in the options they offer users in terms of design…. Continue Reading