Hate Twitter? That’s Fine. Pick Something Else..

By Lori Culwell

It occurred to me recently that, instead of giving authors some arbitrary list of social media profiles they must have and social media outlets in which they must participate, maybe we should be asking a different question—what, exactly, do you like to do?   How can we leverage that like/ hobby into something that will help you sell books? Here’s an example:  if you love chit-chatting on Twitter, you are much more likely to be able to engage people there, to make connections, to form bonds,… Continue Reading


How Users Read Online

By Lisa Hazen

It’s a tough pill for many writers to swallow—people don’t read the same way online that they do in print. Book authors usually favor long-form writing to short blocks of content. But if you write for the Web the same way you write for print, you may not be connecting with your audience. Studies find that readers scan pages for content rather than digesting large blocks of content. (There’s a reason it’s called “web browsing.”) As painful as it may be to rewrite copy for—let’s… Continue Reading


The FTC Guidelines You Need to Read

By Katherine
Legal documents

This is not a sponsored promotion. If it were, according to the FTC Dotcom Disclosure Guidelines, I would have to tell you that right now. This is going to be a short, but important blog post. Short, because I am not an expert in the field I want you to know about. Important, because you really need to take a look at this before you get to promoting, well, just about anything, online. Thankfully for me (and therefore you), while I am not an expert in… Continue Reading


KDP Select #Fail: a Case Study (Part 2)

By Lori Culwell

Hopefully you’re all caught up on the steps I took to make an experimental free promotion happen last month, and what I could have done better along the way.  When you see the results, I’m sure you will agree that each step is pretty important. Here’s what I have to report.  Like I said, it ain’t pretty. Free downloads:  201  (I know!  I was surprised at the low number as well.   It was # 1 in a semi-popular category.   I have since switched the categorization… Continue Reading


KDP Select Giveaway, a Case Study (Part 1)

By Lori Culwell

We promised honesty here at BookPromotion.com, and honesty is what you’re going to get with this experiment that I conducted last month.   Yes friends, this is where I tell you about a “Kindle Free Giveaway” promotion that I did—one involving writing five eBooks, performing a ton of setup and headache to get everything formatted correctly, and time spent submitting the giveaway to the various “free eBook” sites in advance.     Every case study I read says that this is what pushes books to the top of… Continue Reading


How to Get Great Work from Your Designer

By Lisa Hazen

Pretty much anyone involved in publishing—authors, marketing, publicity, sales— is going to be working with a designer at some point. Whether you’re talking book covers, promotional materials or Web sites, eventually words must assume a visual form. When creatives from two different disciplines converge, there can often be a communication breakdown. I’m a designer who works frequently with authors. Allow me to help demystify this Venus vs. Mars relationship and help you get the best work from your designers—saving you time and money along the… Continue Reading


Can’t We All Just Get Along?

By Katherine
Angry author

Discrimination. Big word. I don’t use it lightly here. I used to think it was closer to “bias” but from where I sit, that is not strong enough. The publishing world is evolving, but some portions of it are fighting it harder than I would ever have imagined. Here is an excerpt a friend sent me about the Texas Book Festival’s policy on books they include. She owns a small press that uses print on demand for their titles. They are not a self-publishing house,… Continue Reading


Interview With an Agent: Vicky Bijur

By Lori Culwell

First of all, here is a little bit about today’s interview subject, agent Vicky Bijur: Vicky Bijur runs the Vicky Bijur Literary Agency, which she started in 1988. Vicky has served as president of the AAR (Association of Authors’ Representatives) and is currently chair of its Ethics Committee.  Among her clients are NY Times bestseller Laura Lippman, whose novel EVERY SECRET THING was just filmed with Dakota Fanning, Diane Lane, and Elizabeth Banks; NY Times bestseller Lisa Genova, author of STILL ALICE, chosen for 2013 World… Continue Reading


Google Authorship: Progress!

By Lori Culwell

I said I would report back when I saw some progress in my epic, Game of Thrones-like journey toward attaining Google Authorship, and I am happy to report that there has finally been some!   I’m putting this in the “In the Lab” section so you can refer back to it to make yourself feel better if your Google Authorship verification is taking a long time.  I’m a multiple-times published author with a strong byline, and it’s taken me NINE WEEKS (and counting) to work… Continue Reading


When Is My Book Tour?

By Katherine

Things have changed dramatically in the last couple of years in the publishing industry. This is not news, or you probably wouldn’t be reading this blog. As part of our continuing  efforts to be brutally honest, let’s look at whether you should go on a traditional “book tour” as part of your promotional efforts. You remember those, right? Bookstores, you and a table with your hardback books lovingly displayed upon it and lines of people waiting to speak with you and obtain your signature. Before we get… Continue Reading