Online Book Promotion |
Empowering authors to self promote their books |
Marketing plan overview |
Book Promotion provides all of the following services. Contact us today about your project.
AFFINITY LINKING:
Book Promotion will create a campaign of contacting sites interested in your book's
subject matter in with the offer of creating reciprocal linking relationships. A page on
your site called "favorite links" is easily updated and will facilitate your
site being seen and accessed by visitors to other sites. This win/win strategy is most
effective.
TARGETED E-MAIL CAMPAIGNS:
This is a campaign of sending individually personalized e-mail to all members of your
targeted audience. The initial correspondence must be well written, to the point and
include an invitation to visit your www site. The offer of a free newsletter or useful
information are things which will attract visitors.
NEWSGROUP POSTINGS:
Careful monitoring of your target audience newsgroups, with the thought of "how can I
add value" can create a posting program which can bring many new visitors to your
site. A simple signature file with your URL will point the way.
DISCUSSION GROUP PARTICIPATION:
You must add value to the list through direct participation with the group. This approach
will keep your name or book in front of your target market on a regular basis. This can be
a powerful tool in creating contacts and bringing new visitors your site.
PURCHASING ADVERTISING BANNERS: (our
services)
Banners advertisements may be an excellent and cost effective way of getting visitors to
your site. The selection off site on which to place your banner and negotiating for a fair
price is essential. Today there are many sites who offer inexpensive rates either on a per
view or "click through" basis. Sites looking for a niche audience should always
investigate advertising rates at aligned sites with in their industry.
SENDING PRESS RELEASES: (our services)
A press release is a brief document generally 1-3 double spaced type written pages, which
announces news about your company, product or service to media professionals. The key to
obtaining media coverage is to properly format and organize the information contained in
your release and come up with a good "angle" or "spin" that you put on
your news to make it exciting.
MODERATED DISCUSSION GROUP SPONSORSHIP:
There are over 80,000 email groups covering the gamut of issues open for discussion. You
can find a directory listing and search capabilities at E-mail Discussion Groups. There
are two kinds of these groups; moderated and unmediated. Moderated groups are directed by
the moderator and usually follow an orderly path.
Unmediated groups send you each piece of mail that any group member sends and can be quite
"noisy"
Sponsorship of a moderated discussion group of the audience you wish to reach can be a
powerful and
effective way of gaining new contacts and getting the word out about your site.
SCHEDULING CHAT TOURS:
Just like the more traditional book tour, chat tours gather special interests groups to
meet the author online. You may be the guest of an existing chat or may choose to set up a
chat on your site.