Importance of SEO and Metatagging Part 2 by Lori Culwell

By Lori Culwell

SEO and Metatagging Part II:  Where to Put Keywords!

Now that you’ve done your keyword research (and wasn’t it so interesting?), you’ll need to go back and put these keywords into your website so that the search engines will associate your site with these words, with the ultimate goal of having your site pop up when people Google those words.  The words are the demand, your site is the supply.  Got it?
 
These instructions are for people with sites based on WordPress, which gives you the easiest access to your metadata.  If your site was built using html, you will need to actually crack open the back-end with a program like Dreamweaver or have your designer/ developer do it for you.  This is another reason I recommend that authors switch over to WordPress. (.org, not .com).
To put your keywords into your site, you’ll need an SEO plugin.  My favorite one of those at the moment is SEO for WordPress by Yoast,, which you can find right here:  http://yoast.com/wordpress/seo/ .   If you’re familiar with WordPress.org, you should have no problem going to your “Plugins” panel and uploading this one.
Install and activate the plugin, then follow the prompts to set it up.  You will be using the keyword list you generated using the tools from my last post to write descriptions, title tags, and meta information for your website.   Make sure to use complete sentences, and use (but don’t overuse) your keywords.  In the “keywords” section of the plugin, add the top ten keywords from your research.   If there are more keywords on your list, that’s no problem—you’ll be using those later on your blog.Make sure to use the keywords from your list to name your categories, include them in the “Title Tag” for each page, and so on.   Do not “stuff” all the keywords in one place, but do use them throughout the site, because this is how Google learns what your writing is about so that it may share it with the world (in the form of “your site showing up in Google results.”)

This is the second part of the SEO series I did for IndieReCon back in February.  Read the whole post here.
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