Yes, after you have finished the daunting task of completing your book – or perhaps while you are still in the midst of the daunting task of completing your book – it seems crazy to think about the prospect of taking on yet another daunting task. But whether you are self-publishing or have landed your book with a big publisher, you have a lot to gain by jumping into the promotion process with gusto. It is after all YOUR book and you want to do everything possible to get it out there to the people, right? Even if you have hired someone or some company to help, it’s still a good idea to be involved in the process. You don’t have to work on Madison Avenue or be a cast member of Mad Men to understand how marketing works. If you need a place to start, our do-it-yourself guide to book marketing, “How to Market a Book!” can help. Check it out and you will find very quickly that marketing does not have to be a scary part of the publishing process, and (believe it or not) it can actually be enjoyable.