How to Market a Book

By Lori Culwell

Hey, did you know we have a whole book on marketing books?   It’s called (no irony) How to Market a Book, and many people have already used it to help build their author platforms and get their work out there.

Whether you’ve recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing—you need a website, and you need to be promoting yourself on a regular basis on social media.

But—how? You’re exhausted from having written the book, and frankly, you don’t want to learn about websites, and social media, and networking, and getting yourself out there. You’re kind of just wishing someone will come along and either do everything for you, or at least explain to you step by step, in plain English, how to do these things and why they’re important.

That’s where we come in. We are a book publisher and an author/ marketer, respectively. We know that the difference between a successful author, and one who is not, (especially in this day and age) is a strong online presence, and we’re going to help you develop one. Here’s some stuff we cover:

–Author websites
–Importance of marketing
–Marketing through social networking (i.e. Twitter is not just for teenagers)
–Pitching to traditional press
–Finding groups of people who read what you write