How do you get started with book promotion?

By Lori Culwell

While the idea of launching a marketing campaign for your own book can seem overwhelming, a little bit of planning can go a long way when it comes to promoting a book.  Before you start (before you finish your book even) make sure you have a good website. After that, the next key to success is to create a book publicity schedule before your publication day. Get yourself organized and compile all of your biographical information (photos, bio, book synopsis) in one easy-to-find file on your computer. You’ll also want to think about how you want to “brand” yourself because your personal brand will be the center of your entire campaign for this book and any others you write in the future. And while you’re at it, take a closer look at that lovely book that you just finished writing – how would you categorize it? What hobbies or interests might pertain to your book? What are some professions or locales that are in your actual book? Having a firm understanding of these aspects of your book will help you position yourself properly with media outlets and social networks. Finally, as you launch your campaign, commit to taking on at least a couple of marketing tasks each day. When you take it on a little bit at a time, you’ll find it’s a lot easier to tackle the larger task of making your book the next bestseller!

Share