Let’s Talk About Motivation, Shall We?

By Lori Culwell

Hello again! Happy Monday! I understand there has been some discussion (not quite controversy, but almost) about my decision to put my “author marketing and education” on hold. In fact, there was some discussion on my Facebook page over the weekend that included several people encouraging me not to give up on author education. Thank you for all of your kind words and thoughts. That is so nice of you! Here’s the thing, though. I think when I started out on this “I’m going to… Continue Reading


Book Promotion Tough Love

By Lori Culwell

Hey everyone!   How are you all doing? (see, I’m opening on a nice note, because I do not think you’re going to like what I am about to say.   I’m also going to close on a nice note. Kind of like the blog post version of the “compliment sandwich”). Here’s the thing. I spend HOURS UPON HOURS trying to think of ways to make it easier to set up your author platform to make it easier for you to promote yourself and your work. I… Continue Reading


Letters from the Real World: The Real World Strikes Back

By Cait Reynolds

Sometimes, I wish the universe wasn’t so freaking melodramatic. I mean, I get it. Yin and yang have to have to happen. But seriously, does the yang have to be so dang yangy? Since last Monday, it has been a struggle to stay on top of things. On Monday itself, I had my infusion treatment for immune suppression for my kidney transplant. It’s such a concentrated dose of medication that I basically get knocked out and am useless for anything but passing out the rest… Continue Reading


Biggest Mistakes of Self-Publishers

By Lori Culwell

By Mercedes Tabano Did you know that most self-published books won’t sell more than twenty copies in their lifetime? That’s a depressing statistic. Numbers like that aren’t’ even enough to buy a decent dinner for two, let alone build the life your dreams.      So what mistakes are they (and you) making that could kill your indie author career?  No Editing There’s an old saying among authors that great books aren’t’ written, they’re rewritten. Once you type, or mentally say the words ‘the end’ the… Continue Reading


Letters from the Real World: The Plot Bunny Striketh

By Cait Reynolds

I have a very careful plan. If you’ve read any of my “letters,” you’ll know how long and probably obsessively I have worked on and refined my writing and marketing plan for 2014. I have been sooooo good about sticking to the plan for the most part. Being behind doesn’t mean I’m not sticking to it. Except…I got slapped upside the head with the most amazing plot bunny ever. It appeared full and perfect in my brain, like Athena springing from Zeus’ overheated imaginings. I… Continue Reading


Letters from the Real World: Six Month Performance Evaluation

By Cait Reynolds

I hate doing self-evals. I always thought the politically-correct questions approved by Human Resources were ridiculously plebeian and prone to producing pablum for responses. Occasionally, I would amuse myself with alliteration while merely mentioning moribund moments of mediocrity in the self-improvement section. But it’s June 2 today, and it’s high time for me to do a six month check in. Only, I’m my boss now, and I’m going to ask really tough, politically incorrect questions of myself in order to adequately assess my adventures and… Continue Reading


Letters from the Real World: So, you’ve got a blog. Now what?

By Cait Reynolds

I am terrible at blogging consistently. It’s a true struggle for me. I have lots of ideas of what to write about, but the fact is, very few of them make it to my keyboard. Maybe it’s my self-sabotoging perfectionism rearing its ugly head. Maybe it’s my own Judgy McJudgerson attitude about what I choose to read in a blog. Either way, I struggle. The following are issues that drive me nuts about bloggers and blogs (including myself!!!), and a big part of my struggle… Continue Reading


Letters from the Real World: Um, don’t forget to write.

By Cait Reynolds

I know. It sounds silly. But, trust me, it’s an easy, easy trap to fall into, just like the clearance rack at Marshall’s. I emerged from the writing cave at the end of January with my book, and then I hit the panic button and began to build my social media empire (cue megalomaniacal laughter). Then I went to the AWP ’14 conference and came home with a lot of really wonderful opportunities to write creative nonfiction pieces and get myself out there. Then, I’ve… Continue Reading


Book Marketing Series: Reputation Management!

By Lori Culwell

Today we’re covering one of my favorite topics: reputation management! That is to say, “Do you like what you see when you Google yourself?” If not, or if this has never occurred to you, today we’ll get started with the first batch of sites you’ll need to have in order to control your Google results.


Letters from the Real World: Do you have a 3-year plan?

By Cait Reynolds

Do you? I do. That’s one of the first things I worked on before I decided to step out as a full-time author. I realized that I needed a business plan. Author marketing was a major chunk of the plan, but I wanted to create a career trajectory that was grounded in sales and would lead to growth opportunities. Here’s the kicker, though: just how do you write a 3-year business plan for books? I started by reading. Weeks of reading. Reading while commuting on… Continue Reading