Examining Wattpad

By Katherine

I have decided to take a closer look at all of the “bookish” social media sites out there on the interwebs at present. I am often asked about them when I give marketing workshops to authors. In retrospect, the reason I am asked about them is that until asked, I tend to say very little. Perhaps that is indicative of which sites are most valuable for marketing purposes, or perhaps not. So, let’s take a peek under the hood, shall we? Let’s start by examining… Continue Reading


Various Media Enrich Marisha Pessi’s Night Film

By Lisa Hazen
Night Film Cover

Marisha Pessi’s new thriller Night Film was eagerly anticipated by fans of her debut blockbuster, Special Topics in Calamity Physics. I picked it up the first day it came out—and I’ve been plowing through its 600+ pages every chance I get. A compelling addition to Pessi’s latest novel is her use of imagery and technology to both enhance and promote the story. Like many other books, there is a compelling book trailer—which almost feels more like a movie trailer in terms of production. (For more… Continue Reading


Time-Saving Tool: IFTTT

By Lisa Hazen
IFTTT

So you already know that you need a Facebook fan page. And a Twitter account. You probably already know that Pinterest is a great way to promote curated links. And that LinkedIn is a valuable resource for business networking. In addition, you might blog in addition to maintaining your site. (And don’t even try to tell me you don’t have time to put together a site.) I could go on. No wonder so many people are intimidated by the prospect of using social media—or even… Continue Reading


How to Get More Twitter Followers

By Lori Culwell

In honor of it being Monday and the fact that we’re all trying to slog through our inboxes, I would like to offer up this entertaining video that will teach you how to use Twitter more effectively. We tried to make it as entertaining as possible.   I know that Twitter is confounding to those who don’t use it regularly, so hopefully this will help you take the next steps toward Twitter success!


One Week to Better Self Promotion

By Lisa Hazen

If I had to identify the one thing that was getting my clients executing effective self-promotion, it would be time. I know how it goes—you probably put your own needs last, amidst the various competing deadlines and requirements. And the thought of committing a couple hours to do self-promotion—like updating your site, considering how to use Twitter, or writing a blog entry—might just be enough to send you over the edge. Baby steps. Like many things, I’ve found that finding time for self-promotion means also… Continue Reading


Authors to Follow on Twitter

By Lisa Hazen
Twitter

Let me preface this piece by saying that this is not the authors to follow on Twitter list, it is merely my personal list. The following 10 people are authors who I think are nailing it on Twitter—whether it is how they use the medium for self-promotion, a way to share their lives beyond their writing, or sheer entertainment value. If you aren’t already following these folks, consider adding them to your list. Who are your favorite authors on Twitter? Share them below in the… Continue Reading


Faking It (Online)

By Katherine
we the authentic you because we can tell when you are faking it

This general concept has been called out in various ways, in various articles on this site since we started posting a few months back. I think it is time to call it out more specifically. And that is this; if you fake it online, we (the broad “we” of the online populous, not just us here at BookPromotion.com) can tell. By this I mean: If you hire someone who will pretend to be you, we can tell. If you hate whatever social media network you… Continue Reading


How Not to Be an E-Hole: An Online Etiquette Refresher (Plus: Free eBook Download!)

By Lisa Hazen
How Not to Be an E-Hole Book

You know the saying that if you can’t find the asshole in the room, that it’s probably you? Well, the same logic applies to e-Holes. E-Holes are people who misuse, abuse, or annoy people through social media. And unfortunately, being an e-Hole is really easy to do. You may not even know if you’re being one. “There are a lot of accidental e-Holes,” says  Sarah Browne, author of How Not to be an E-Hole: The Inspired Irreverent Guide to Online Etiquette. “These are otherwise sincere… Continue Reading


Finding Time for Social Media

By Lisa Hazen

There’s no question: networking with readers and media via social media is an essential piece of modern self-promotion. But it is also time-consuming. Many clients tell me that they feel completely overwhelmed (and turned off) by the different platforms to master, the time involved, not to mention the sustained (and earnest) communication with total strangers. When you break it down by platform, and make it a habit, the entire process is much more palatable. There are a lot of articles available with tips for how… Continue Reading


The FTC Guidelines You Need to Read

By Katherine
Legal documents

This is not a sponsored promotion. If it were, according to the FTC Dotcom Disclosure Guidelines, I would have to tell you that right now. This is going to be a short, but important blog post. Short, because I am not an expert in the field I want you to know about. Important, because you really need to take a look at this before you get to promoting, well, just about anything, online. Thankfully for me (and therefore you), while I am not an expert in… Continue Reading