The Book Marketing Book (and event!) That Will Help You the Most

Reviewed By Lori Culwell

I want you to be successful. If you are an author and you took the time to write an entire book, I want people to buy that book and read it and love it and buy more of your books (if you write more books). As authors, we all want our books to just catch on the minute they are published, and we don’t really want to have to market them. We want that magic “Stephenie Meyer” moment when we finish the book and it… Continue Reading

Book Review: 33 Self-Publishing Tips by Ryan Stevens

Reviewed By Lori Culwell

Today I am back to the “free resource referral,” and this week’s book is “33 Self Publishing Tips” by Ryan Stevens. This is a good example of a simple concept, well executed: most of us have been self-published at one time or another, and this book is sort of meta in that it is a self-published book giving you a bunch of tips on self-publishing.  Note:  this book is on free promotion, so it’s not always going to be free, which means you should go… Continue Reading

Show Your Work!

Reviewed By Lori Culwell

I know, I know, I said I was going to recommend free books, but I recently read one that is so good, I really think it should become part of your library. The book is “Show Your Work,” and the author is Austin Kleon. This book is a couple of years old (2014), but the message is so timeless and so motivating, I wanted to share a couple of passages that have really, REALLY inspired me.   Austin Kleon is also the author of “Steal Like… Continue Reading

Book Review: Pinterest Ultimate Guide: How to use Pinterest for Business and Social Media Marketing

Reviewed By Lori Culwell

Thank you for your nice messages and replies to last week’s post. (with the exception of the one guy who replied back “I DON’T LIKE EMAIL MARKETING I DON’T WANT WHAT YOU ARE SELLING” even though he voluntarily signed up for the list and I wasn’t selling anything. Nice job, bro. Thanks for that. I have taken you off the list. In fact, I am very discouraged, but I’m not giving up on authors altogether, since I still have this website and the mailing list… Continue Reading

I Give Up. Mostly. At Least I Can Say I Tried.

Reviewed By Lori Culwell

So, here’s the deal. I bought about five years ago and had high hopes for building it into the kind of resource I wish I’d had when I self-published my novel in 2007. I have spent the past five years working with authors to try to teach them about building their websites/ social media platforms and marketing their books in general. It has not been easy, to say the least. Along the way I have discovered that authors are, for the most part, resistant… Continue Reading

Review: Sell More Kindle Books: 12 Master Book Marketing Systems Revealed

Reviewed By Lori Culwell

So, I’m writing this review, which is of a book called “Sell More Kindle Books:  12 Master Book Marketing Systems Reviewed.”   Basically this is a review of a book that reviews courses on how to sell books, which I think is very “meta,” if you will.   I promised to tell you if I found anything interesting in the world of book marketing and promotion, and I think this book serves a very important purpose, so I wanted to just quickly tell you about it here…. Continue Reading

MIT Study Analyzes Deceptive Reviews

Reviewed By Katherine

Yes folks, it is time for more thoughts on deceptive reviews, and more data! You know I love data. This time, instead of examining review policies, we have data on people and why they leave negative reviews. I have to be honest, some of this never even occurred to me. People are truly fascinating creatures. About a year ago, the story in the NY Times appeared “outing” the famous indie author John Locke for having paid for reviews.  I will say that by all appearances,… Continue Reading

We Think Alone: A New Project from Miranda July

Reviewed By Lisa Hazen
Miranda July -

I first discovered Miranda July when she was promoting her book No One Belongs Here More Than You in 2007. The book’s site broke pretty much every rule about what I would tell you are the best practices for promoting a book online. (I mean, it’s usually ill advised to design an entire site around writing on the top of your refrigerator with dry erase markers, photographing each message as slide, and making the user click through nearly 30 pages to read the whole message.)… Continue Reading

Amazon Bogus Reviews Part 2

Reviewed By Katherine
reviewer confused by kindle leaves one star review

The first time we looked at Amazon reviews, we dug into who can leave them and who can’t. To sum up:  consumers good, sock puppets or anyone who could be mistaken for sock puppets, bad. You can read the full article here, of course. Today let’s talk about what happens when you get a one star review that: 1) you know is a mistake 2) that is actually a criticism of Amazon or 3) where the reviewer admits to not having read the book. Example… Continue Reading

Review: Turning Pro (Steven Pressfield)

Reviewed By Lori Culwell

A few weeks ago I read Turning Pro by Steven Pressfield, who also happens to be my new BFF who I had the pleasure of having breakfast with last week (more on that later, believe me).  One of the things I like most about this book is that Pressfield doesn’t soft-pedal his advice at all:  basically, he’s the honeybadger of writing coaches:  Ohh, are you whining about how you have writer’s block and how ‘the muse’ hasn’t visited you lately?  Much like the honeybadger, Steven Pressfield doesn’t… Continue Reading