Amazon and the Amazing Variable Book Review Policy

By Katherine

Here is the challenge – you wrote a book and you know you need reviews on Amazon for it to sell BUT how do you get natural customer reviews UNTIL the books sells? A classic Catch-22 scenario. Many of the more popular newsletters will even require a certain number of reviews (they almost always specify Amazon), and a certain overall ranking before they will feature your book. Is it any wonder then that inventive authors have created some slightly shifty methods to get the requisite… Continue Reading


What is With All the Lousy Author Web Sites?

By Lisa Hazen

Every time I find a book I love (or even one that I don’t), the first thing I do is find the author’s site. After spending hours with the book, I often yearn to know more about the author and his or her background, to see what else they may have written. Often, the sites are lacking. And that’s being charitable. I may not be neutral on the subject—I’ve worked in both publishing and web design for more than 15 years. But authors can no… Continue Reading


Anatomy of a Viral Success: Seth Casteel, Underwater Dog Photography

By Lori Culwell

I know, it totally seems like I harsh on people for not having their sh$t together, so I thought I would take some time to focus on someone who got everything very, very right and is reaping the benefits of that preparation in his career. You probably still don’t know the name “Seth Casteel,” but chances are you’re familiar with his work.   One year ago, his underwater dog photography series went viral, and because he was prepared, this sudden rush of fame and attention… Continue Reading


How to Market a Book

By Lori Culwell

Hey, did you know we have a whole book on marketing books?   It’s called (no irony) How to Market a Book, and many people have already used it to help build their author platforms and get their work out there. Whether you’ve recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing—you need a website, and you need to be promoting yourself on a regular basis on social media…. Continue Reading


How to promote a book

By Lori Culwell

If you are looking for a great way to promote your book for free, get involved in the social networks. And we mean INVOLVED, don’t just sign up for an account and leave it at that. They are a free way to connect others with you and your book and there’s a ton of them out there. As a general rule, if you are wondering which social networks you should use to create an online presence for yourself, the answer is: use them all. Just… Continue Reading


How to promote a book

By Lori Culwell

Article by Jacqulyn Leger You need tocall attention to your book. This is theoptimal way to make money out of your writing. Unless you are writing a book for your own personal intentions and without the intent of making a money out of it in which I amassessing that is highly unlikely since your are reading this article, start promoting your book now. In promoting a book, Idivided it in two simple and easy parts promoting your book offline and promoting your book online. Promoting… Continue Reading