Time-Saving Tool: IFTTT

By Lisa Hazen
IFTTT

So you already know that you need a Facebook fan page. And a Twitter account. You probably already know that Pinterest is a great way to promote curated links. And that LinkedIn is a valuable resource for business networking. In addition, you might blog in addition to maintaining your site. (And don’t even try to tell me you don’t have time to put together a site.) I could go on. No wonder so many people are intimidated by the prospect of using social media—or even… Continue Reading


Seven Recommended WordPress Plug-Ins

By Lisa Hazen
Seven Recommended Wordpress Plug-Ins - BookPromotion . com

One of the things that I love the most about WordPress is how extensible it is. If you host WordPress on your own server (verses hosting it on their cloud server via WordPress.com), you have the ability to add functionality by downloading and installing plug-ins. (More on WordPress.com vs. WordPress.org here.) Following are some plug-ins that I consistently recommend to my clients to enhance their sites. Akismet If you think email spam is bad, consider comment or trackback spam. You will get spammy comments on… Continue Reading


One Week to Better Self Promotion

By Lisa Hazen

If I had to identify the one thing that was getting my clients executing effective self-promotion, it would be time. I know how it goes—you probably put your own needs last, amidst the various competing deadlines and requirements. And the thought of committing a couple hours to do self-promotion—like updating your site, considering how to use Twitter, or writing a blog entry—might just be enough to send you over the edge. Baby steps. Like many things, I’ve found that finding time for self-promotion means also… Continue Reading


Four Ways to Promote Your Book Like a Pro – from Andrea Burnett Public Relations

By Lisa Hazen
Andrea Burnett

Andrea Burnett is a Bay-Area based lifestyle book publicist with more than 20 years of experience. She is the former head of Publicity at Chronicle Books and has run ABPR (on and off) for the last 10 years. Here, she shares some of her tips for getting your book the publicity necessary to earn out that advance. In short? When your book pubs, your job as an author is just beginning. You’ve done the hard work  and the long hours; the mountains of research, and the… Continue Reading


How (and Why) to Publish on Kobo

By Lori Culwell

So, to follow up on my “make your book digital” series, previously we talked about how to get your book into KDP, which of course is Amazon’s self publishing behemoth.  We also talked to our awesome contributor Rachel Thompson, who uses KDP exclusively through their “KDP Select” program.   There’s been a lot of talk about this recently, with several famous authors (like Guy Kawasaki) recommending ONLY publishing through Amazon. I want to be clear— if you have a solid strategy (like Rachel does) and… Continue Reading


Build Your Success, One Step at a Time

By Lori Culwell

I keep thinking about that Seneca quote “Luck is what happens when preparation meets opportunity.”   This totally applies to almost all of the authors I talk to—they are repeatedly disappointed with their book sales because they have the opportunities (i.e. a book coming out), but they have not put in the preparation (i.e. getting their website in shape, building their mailing list, getting their social media in order).   Authors often come up to me (or email me) frazzled and bent out of shape, arguing that… Continue Reading


Authors to Follow on Twitter

By Lisa Hazen
Twitter

Let me preface this piece by saying that this is not the authors to follow on Twitter list, it is merely my personal list. The following 10 people are authors who I think are nailing it on Twitter—whether it is how they use the medium for self-promotion, a way to share their lives beyond their writing, or sheer entertainment value. If you aren’t already following these folks, consider adding them to your list. Who are your favorite authors on Twitter? Share them below in the… Continue Reading


Book Titles – Think Carefully and Do Research!

By Katherine
How to market a book by lori culwell and katherine sears

This post is aimed primarily at the independent authors in our readership, not because we love the traditionally published folks less, but only because they will not get to participate much in their book title decision. Our question today – how do you title your book? There are really two main schools of thought here – title it descriptively or title it evocatively. There are plusses and minuses to both methods, and you should spend some time researching your genre to see which is more… Continue Reading


How to Publish on KDP

By Lori Culwell

In response to my “Why Don’t You Have a Digital Version of Your Book” post, we received several requests from authors to summarize digital services and/ or point you toward decent tutorials for doing so.   I’m in the process of developing a series just like that, and today we’ll start with KDP (Kindle Direct Publishing), which is Amazon’s popular self-publishing platform. I always tell authors to start with KDP for several reasons.  For one, Amazon gives you the most control over your book (in… Continue Reading


Five Google Tools Authors Should Be Using

By Lisa Hazen

I’m surprised how many people don’t know that Google is much more than just search and Gmail. Google is at the forefront of a lot of free, valuable technology with tools that can help you do what you’re already doing better and provide information that helps you craft your message. Here’s a quick look at some tools I think all authors in particular should be using. Google Alerts If you are prone to Googling yourself, you may already be privy to this tool. Google Alerts… Continue Reading