Boo! It’s Time for Holiday Book Marketing

By Kathy Meis

Thursday is Halloween. Like it or not, that means the holiday shopping season is right around the corner. Are you prepared? I don’t mean as a shopper! I mean as an authorpreneur. Books have always been popular gifts. Are you ready to capitalize on the season and maximize your book sales and build your brand? If not, don’t worry…there’s still time to get your act together. You need a plan, and fast. Here are a couple of tips: Brainstorm. As of November 1, there are… Continue Reading


Put a Little Heart in Your Book Promotion

By Kathy Meis

StoryCorps, the independent oral history project that airs on National Public Radio, is celebrating its tenth anniversary. The organization’s mission is simple, “provide people of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.” These are not stories about famous people. It’s the powerful stories of everyday folk that the producers at StoryCorps want told. If you’re going to listen to StoryCorps, get out the tissues. These stories – which can be sad, inspirational, uplifting, frightening, brutally… Continue Reading


Why You Should Join Amazon AuthorCentral

By Lisa Hazen
Amazon AuthorCentral - BookPromotion.com

A lot of my author clients aren’t fans of Amazon. I get it—the advent of Amazon has threatened the existence of indie bookstores and irrevocably changed the way people buy and read books. But when it comes to participating in Amazon’s AuthorCentral program, in my opinion, this is a case of “if you can’t beat ‘em, join ‘em.” You may never end up loving Amazon, or choose to be their customer. But when you create an author profile through AuthorCentral, you will be helping to… Continue Reading


Your Action Plan

By Katherine

Failing to plan is one of the most common mis-steps I see authors (and even marketers) make when marketing books. I think that one of the underlying reasons for this is fear. Not fear of marketing, but fear of creating one of those huge 50 page marketing plans that we remember from our “corporate days”. So I want to introduce you to your new best friend, I call her an Action Plan. An Action Plan is a simple, preferably single page, document that outlines your… Continue Reading


Why You DON’T Need a Website for Each Book!

By Lori Culwell

This is a question/ conundrum I hear all the time, and unfortunately, by the time an author asks me this, it’s usually too late. Q:   Do I need a website for each book? My answer to this is a resounding “NO!” and here is a list of reasons why: 1.   Building a website is no easy task (as you might recently have discovered).   You absolutely, 100% need an author site (firstnamelastname.com), so you might as well spend the time and money on… Continue Reading


Steps You Can Take to Protect Your WordPress Site

By Lisa Hazen

It’s safe to say that I am a huge WordPress fan—I’ve built more than 70 sites using this platform. And suffice to say that there are a variety of other platforms that I can name that I am emphatically not a fan of. (But that’s fodder for another column.) My clients also tend to love WordPress as well. Usually within an hour or two, I can train them to update most of the elements on their site with minimal stress. Even some of my most… Continue Reading


Oyster App – A Subscription-Based Model for Books

By Lisa Hazen

Netflix has conditioned us to have ravenous—and fickle—appetites when consuming video. Binge away on all 76 episodes of Friday Night Lights whenever you want. Not your taste? Choose from thousands of other TV shows and movies that stream on demand as part of your monthly membership. And you have nothing to lose except a little time—you can stream the entire catalog as part of your monthly fee. A new app called Oyster employs a similar structure. For $9.95 a month, users have unlimited access to… Continue Reading


Examining Wattpad

By Katherine

I have decided to take a closer look at all of the “bookish” social media sites out there on the interwebs at present. I am often asked about them when I give marketing workshops to authors. In retrospect, the reason I am asked about them is that until asked, I tend to say very little. Perhaps that is indicative of which sites are most valuable for marketing purposes, or perhaps not. So, let’s take a peek under the hood, shall we? Let’s start by examining… Continue Reading


Author Resources: a Short List

By Lori Culwell

Every once in awhile I like to share lists of things that are helping me as an author.   Some of them are free, some of them are not, but all of them are useful.   Try them out and see what you think. 1.  Grammarly.   Guess what?   Nothing gets you one-star reviews faster than grammatical errors.  Several of our contributors (including myself) use Grammarly’s grammar corrector to check spelling/ grammar errors along the way.   If you know you’re the type of… Continue Reading


Amazon MatchBook – the New Program in Town!

By Katherine

On Tuesday, Amazon announced a new program they are calling Amazon MatchBook. I spent some time reading the news on this and was pretty surprised to find that people already have gotten it wrong. Here is the official description we received: The Kindle MatchBook program gives customers who purchase or have previously purchased your print book from Amazon the option to purchase your Kindle version for $2.99 or less. If you have a print version of this title, enroll your title and select a Promotional… Continue Reading