Should You Go to BEA?

By Lisa Hazen

Next Wednesday (May 29) through Saturday (June 1), thousands of book industry authors, publishers, marketers, salespeople, and book lovers will converge in the Javits Center in New York for Book Expo America (BEA). BEA is the largest annual conference in North America for the publishing industry. So, should you go? First, What is BEA? BEA is a trade show primarily targeted to publishing professionals, but on the last day (June 1st), the show is open to consumers. There are more than 1,300 exhibitors on the… Continue Reading


The Statistics are Coming – BookStats Vol 3!

By Katherine
Bookstats Volume 3 report announced

If ever you doubted the depths of my nerdy little marketing heart, doubt no longer. Each year (roughly) around this time, since they began in 2008, the BookStats report is released. This report is a combined effort between The Book Industry Study Group (BISG)  and the Association of American Publishers (AAP). You may also know BISG as those people who keep the list of BISAC codes (a whole other blog post). Up until this report began a few years back, no one was tracking the… Continue Reading


The FTC Guidelines You Need to Read

By Katherine
Legal documents

This is not a sponsored promotion. If it were, according to the FTC Dotcom Disclosure Guidelines, I would have to tell you that right now. This is going to be a short, but important blog post. Short, because I am not an expert in the field I want you to know about. Important, because you really need to take a look at this before you get to promoting, well, just about anything, online. Thankfully for me (and therefore you), while I am not an expert in… Continue Reading


Can’t We All Just Get Along?

By Katherine
Angry author

Discrimination. Big word. I don’t use it lightly here. I used to think it was closer to “bias” but from where I sit, that is not strong enough. The publishing world is evolving, but some portions of it are fighting it harder than I would ever have imagined. Here is an excerpt a friend sent me about the Texas Book Festival’s policy on books they include. She owns a small press that uses print on demand for their titles. They are not a self-publishing house,… Continue Reading


Changes to Barnes and Noble’s PubIt! – Yikes or Likes?

By Katherine
Scary stuff for authors

Well – the book blogosphere is all fired up about some new changes announced today. PubIt! (Barnes and Noble’s Nook platform) is becoming Nook Press. It is a little unclear on which features from PubIt! will continue to exist, and which ones will disappear. What is clear, is that they are trying to compete more directly with both KDP (Amazon) and iAuthor (Apple). You can see a good write up in TechCrunch of some of the features that will be appearing in the new tool…. Continue Reading


Hey, Did You Hear That Amazon Is Buying GoodReads? Do You Care About This?

By Lori Culwell

by Lori Culwell That title, of course, was meant to be facetious, because if you’re anywhere near the publishing industry, you know this is all anyone has been talking about all weekend. My fellow authors here on BookPromotion.com and I have been wondering a couple of things about this merger, and I will attempt to summarize those things now. First, though, if you haven’t already, you must go and check out the feedback from GoodReads members, which I think really tells the story better than… Continue Reading


The “How” of Hugh Howey

By Lori Culwell

Major news sources cover “self publishing success stories” all the time.  Interestingly, all of them tend to leave out the “how” of the story. I’m an author and am interested in all things internet and marketing (and internet marketing), so naturally I am interested in any and all success stories, especially stories that involve self publishing (which of course combines authorship with the internet).   With that in mind, yesterday one of my Facebook friends referred me to a piece that was running on Marketplace.   First,… Continue Reading


Amazon’s Latest Mistake – How to Avoid It

By Katherine

A lot of noise has been made about a recent author/Amazon incident, surrounding Jamie McGuire and her title Beautiful Disaster, including this article in Forbes. If you aren’t familiar with it, the general gist is that Amazon proactively offered refunds on a title purchased six months previously, and also offered an additional sum of money that comprised the difference between the original indie book price and the current big publisher price (the author had been picked up and republished). They then deducted  that amount of… Continue Reading


The Weekly Wrap-Up

By Lori Culwell

I know!  It’s totally ironic that I am posting a “Weekly Wrap Up” on Monday, but didn’t it seem like everyone in the world took the rest of the week off after the 4th of July last week?  That’s what it seemed like to me, at least. I have been working simultaneously on five websites, so it was ironic when I saw this article go by in my feed reader: What Multitasking Does to Our Brains Basically, the guys from Buffer (a great program, in… Continue Reading


This Week in Publishing, and My Challenge to Kristine Kathryn Rusch

By Lori Culwell

I try to give you updates from the publishing industry every week that might actually make a difference to you in your book sales and promotion, so this week, I should be thinking and talking about things like how/ why Barnes & Noble is inexplicably opening four new stores. (did they magically discover how to incentivize my reading eBooks in their cafe? I’m dying to know!). I also could be telling you that there is a new WordPress hack going around that I had to… Continue Reading