Steal My SMART Self-Publishing Marketing Plan (Really!) #MondayBlogs

By Lori Culwell

by Rachel Brookhart Once upon a time I met Lori in a writing class, and she has been my book guru ever since. I was a baby then and hadn’t done much more than read books, but have moved on to become an editor, an author, and a Marketing & Communications professional.1 When it came time to publish my book, I went straight to self-publishing. It’s a viable avenue for authors these days, and I didn’t want to deal with the hullabaloo of trying to… Continue Reading

Here’s How to Write The Ultimate Guest Post via @BadRedheadMedia

By Rachel Thompson

I write many guest posts and articles which are shared on big-name sites like Huffington Post, Good Men Project, Feminine Collective, and This didn’t happen because I tripped over these sites — it happened because I’ve been writing professionally about social media, branding, and book marketing since 2009, I submitted my work repeatedly (and faced my share of rejections), and finally ‘made’ it. I also share about my books and writing on author sites as well on many, many other sites (you can visit my… Continue Reading

5 Ways You Can Easily Repurpose Blog Content For More Shares

By Rachel Thompson

Most authors new to social media are usually at a loss for content — what am I supposed to tweet about? is a question I hear a lot. Twitter seems to especially confuse people. The short format doesn’t allow for pontification, so you need to learn to express yourself in a short and sweet manner (a good skill!). I recommend learning ways to effectively use Twitter — here’s a great basics list from Buffer, or for a more guided customized consultation, give me a holler — but… Continue Reading

The Reason Writers Conferences Are Worth It by @K8Tilton

By Rachel Thompson

Every time after a convention or writer’s conference, you’ll see posts going up about how the convention has taken a downturn and isn’t worth attending anymore. So many people seem disappointed in their experience and vow to skip the next convention in favor of something else. And I get it, I really do. In my profession (working with authors as a service provider), I see many people attending multiple conferences a year. Multiple BIG conferences. Multiple EXPENSIVE conferences. Early on in my business, I decided… Continue Reading

Letters from the Real World: I don’t give a Hoot(suite)

By Cait Reynolds

I really tried. I really gave it the old college try. But, I just cannot get into HootSuite. I know it’s supposed to make life easier for me, but frankly, it just gives me anxiety. Setting it up was a pain, and I’m still not sure I have it right. But, more than that, it makes me feel disconnected. It makes the social media experience feel impersonal, which is the opposite of what I think it should be. Seeing all the lists and tabs and everything… Continue Reading

This is The Reason You Need To Focus Your Content To Sell Books

By Rachel Thompson

I wrote a post over on my author blog about how self-promotion sucks because, in all likelihood, you’re doing it wrong. Maybe you’re not and you can relax and not yell at me, so go sit down and take some deep breaths. But if you are one of those annoying authors who is repeatedly spamming your book links and has nothing else to say but, “Buy my book!” all over the place, take a sec:   It seems screamingly obvious that you think quite… Continue Reading

Letters from the Real Wo: Social Media Mornings

By Cait Reynolds

I am not a morning person. I used to be. There was a time when I was up chirping with the birds and vigorously, joyously jostling for a place on the train by 7:00 a.m. Then, I turned 30, and my dad’s night owl genetics kicked in. Of course, it didn’t help that my health was in decline as I rapidly approached needing a kidney transplant. It didn’t get much better after the transplant as the meds left me sleepy and sick every morning. Even… Continue Reading

Letters from the Real World: Viral is as Viral Does

By Cait Reynolds

I feel like I haven’t left my computer since Friday morning. I’ve been averaging 12-14 hours a day at the computer. And, I haven’t been writing. I have been 100% engaged with people online. Last Friday, we announced the cover reveal for my upcoming book, Downcast. The ARC and cover went up on NetGalley. It was tweeted, facebooked, and blogged. And then…it caught fire. In some ways, this is a continuation of last week’s post about how I’ve decided to use social media for marketing. As… Continue Reading

Letters from the Real World: Beginning as I mean to go on

By Cait Reynolds

So, here I am. I’ve got a book that is signed, sealed, and done. It has been edited and proofread. We have a blurb. We have a cover. My baby is now in the tender hands of the layout artists, and I will have an official release date soon, but I know it’s going to be in May. In some ways, this is the opportunity I’ve been waiting to share with you since I started writing for This is my first book as myself,… Continue Reading

Letters from the Real World: When the Real World Strikes Back

By Cait Reynolds

You haven’t seen me for a while. Life got in the way. First, for a very happy reason in that I got pregnant, but then for a very sad reason in that I lost my baby at five months right before Thanksgiving. I am okay. It’s not in my nature to give up, though I will admit a blow like this takes a while to recover from. The last two months have been a blur, but not without progress of a kind. I got back… Continue Reading