In comments to my first Wattpad post, I was asked about the age demographic on Wattpad and whether it is appropriate for all content. It is true that the age group most heavily represented on Wattpad appears to be the younger readers, in specific young female readers. This is not by any means ALL of the users, but it is a large number. As a result, Wattpad has (wisely) taken steps to ensure the content is clearly labeled and managed such that under-age eyes are… Continue Reading
Next Wednesday (May 29) through Saturday (June 1), thousands of book industry authors, publishers, marketers, salespeople, and book lovers will converge in the Javits Center in New York for Book Expo America (BEA). BEA is the largest annual conference in North America for the publishing industry. So, should you go? First, What is BEA? BEA is a trade show primarily targeted to publishing professionals, but on the last day (June 1st), the show is open to consumers. There are more than 1,300 exhibitors on the… Continue Reading
The first time we looked at Amazon reviews, we dug into who can leave them and who can’t. To sum up: consumers good, sock puppets or anyone who could be mistaken for sock puppets, bad. You can read the full article here, of course. Today let’s talk about what happens when you get a one star review that: 1) you know is a mistake 2) that is actually a criticism of Amazon or 3) where the reviewer admits to not having read the book. Example… Continue Reading
Things have changed dramatically in the last couple of years in the publishing industry. This is not news, or you probably wouldn’t be reading this blog. As part of our continuing efforts to be brutally honest, let’s look at whether you should go on a traditional “book tour” as part of your promotional efforts. You remember those, right? Bookstores, you and a table with your hardback books lovingly displayed upon it and lines of people waiting to speak with you and obtain your signature. Before we get… Continue Reading
We got a great question recently about the new 6-second video platform that is making the rounds lately, and I thought I would take a moment to address what it is and how it might help you as an author. It’s called “Vine,” and in case you haven’t heard of it, here’s the deal with: Vine, a new social media application from the Twitter family, allows you to deliver 6-second videos to the masses that, not surprisingly, smoothly integrate with Twitter. But unless you’re going to… Continue Reading
Your personal website is the center of your marketing campaign. It is the one place where you can corral all of your latest blogs or articles, offer your books for sale, and have people sign up for more information or contact you for interviews. All author websites, whether starting from scratch with a brand new one or dusting off an old one, should include: your name, your book (with a clickable image that goes right to the online bookseller where you can buy it), your… Continue Reading
While the idea of launching a marketing campaign for your own book can seem overwhelming, a little bit of planning can go a long way when it comes to promoting a book. Before you start (before you finish your book even) make sure you have a good website.