Web sites that are frequented on a regular basis by your target audience make for perfect advertising vehicles. For example, if you have written a book about "tennis elbow"  we know that individuals on the web interested in tennis often other sports oriented sites. These sites then make perfect advertising vehicles for your book

Banner placement can be simple or very difficult depending on your target market. Some subjects are too
specific to effectively identify any particular site that focuses on that audience. For example, if you are a tree surgeon, there are not many sites that perfectly target your audience.

Banner Design:

Proper banner design is often ignored. The success of a banner advertising campaign relies just as heavily on effective banner design as it does on proper placement and management. A well-designed banner can greatly increase the percentage of people who click on your banner. It is extremely important to realize that an increase in click-through rate from 1% - 2% will double the return of your entire banner advertising campaign.

Cost of Banner Advertising:

There are three pricing structures most common to banner advertising.

A flat rate each month.

Charging by the CPM (Cost per thousand impressions) charging on the number of times your banner is
viewed each month. For example, if you buy 10,000 impressions at a $20 CPM, you will pay $200 to
have your banner shown 10,000 times. Purchasing by the CPM is the most common method. CPM’s
range from $10-$90 depending on how targeted the banner placement is.

On a cost per click-through. With this method you are e only charged for each person who clicks on
your banner, not the amount of times your banner is seen. Costs tend to be between $0.50 and $1.00
per click through.

No matter what pricing model you are using, the following statements hold true. The more exposure you buy and the longer period you buy it for, the cheaper the rates. Finally, the more targeted you get, the more expensive.

Advantages of Banner Ads:

Banner advertising offers a variety of benefits not seen in other forms of advertising. No other form of advertising can deliver potential customers to your store so easily. With banner ads, buyers are just one mouse click away from your product.

Banner advertising lets you track exactly how effective your ads have been. With banners, you can record how many people saw your ad, and how many people took action by clicking on them. Banner ads can deliver concrete results that can be analyzed.

Banner ads allow you to reach a world wide audience at a fraction of the cost associated with other international media. Whether your book has borders or not,  banner ads can offer you a unique opportunity.

Our staff will research the most appropriate locations to place you banner, negotiate a fair price and monitor the success of your banner advertising program.

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