What IS a Target Audience? What You Need to Know by @K8Tilton

By Rachel Thompson

Jerry Gentry asked, “How do you get a handle on your target audience? Not what you think it is, but what it is in reality? Is it people who leave reviews, follow you blog, send you million dollar checks?” Good question, Jerry. Let’s first take a look at what a target audience IS. Dictionary.com defines “target audience” as “the intended group for which something is performed or marketed; the specific group to which advertising is directed.” In other words, your target audience is the people… Continue Reading

Book Marketing Tips You Need to Know Now, Part Two!

By Rachel Thompson

In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review:  promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS  It’s true, there are a million different promo tools. How does one choose? It’s especially confusing for a new author — what works, what’s worth our hard-earned money and limited budget?… Continue Reading

Book Marketing Tips You Need To Know Now! Part One

By Rachel Thompson

I did a webinar a few days ago for my publisher, Booktrope, about book marketing tips. The biggest question authors have is this: how can I market my books without spamming “Buy my book!” constantly on Twitter, Facebook and other channels? It’s a valid question, because as readers ourselves, we feel the bombardment fatigue. As authors, do we want to be constantly self-promoting? I know I absolutely do not! Social media is a tool in your tool box — let’s call it a hammer. People… Continue Reading

This Just In: Generic is Not Going to Cut It

By Lori Culwell

Lori here again, back with another edition of “Tough Love That is Going to Make Authors Mad.” Over and over again, we try to emphasize the need to actually CONNECT and NETWORK with people during your marketing and promotional efforts.   We say this so much that when examples come up of people just blatantly ignoring these best practices, I feel the need to use those examples as teachable moments. Here we go. I am going to just take out the name of the person who… Continue Reading

Book Promotion Tough Love

By Lori Culwell

Hey everyone!   How are you all doing? (see, I’m opening on a nice note, because I do not think you’re going to like what I am about to say.   I’m also going to close on a nice note. Kind of like the blog post version of the “compliment sandwich”). Here’s the thing. I spend HOURS UPON HOURS trying to think of ways to make it easier to set up your author platform to make it easier for you to promote yourself and your work. I… Continue Reading

How To Sell Without Being A Sleaze by guest @K8Tilton

By Rachel Thompson

You’re browsing Twitter, looking to connect with readers and authors who share your love of reading. You find an author who writes YA fantasy, your favorite kind of books, so you click that follow button and look forward to some great tweets about fantasy worlds, weapons, and creatures. Instead, you get an automatic direct message (DM) that says: “CHECK OUT MY BOOK AND LEAVE A REVIEW: LINK AND LIKE ME ON FACEBOOK via @spaminstantmessages” The screaming caps, “ME ME ME” attitude, and automation of the… Continue Reading

5 Reasons You Need To Stop Being A Lazy Writer on Social Media

By Rachel Thompson

You may not be a lazy writer on social media, but there are plenty of them out there. Several writers have made these social media faux pas and many have asked how they can overcome looking like an idiot. So this one’s for you! Read the Article Before Commenting on Social Media aka, how not to look like a total fool. See, here’s what happens: we, the good people of social media, work diligently to write a post or article about social issues like sexual… Continue Reading

How To Gain a Fanbase by Blogging by guest @K8Tilton

By Rachel Thompson

An author sits at a desk. It’s a cold Fall morning and it is finally time to start. Start blogging that is. This is the happening thing. Everyone has a blog. If I don’t start now, I’ll never reach my readers. The author muses as the author often does. But where to begin? My writing weekend report? Or maybe an article on cats; yes, cats seem to be popular these days. Thoughts like these stew and swirl in the author’s mind. So much so that… Continue Reading

5 Ways You Can Easily Repurpose Blog Content For More Shares

By Rachel Thompson

Most authors new to social media are usually at a loss for content — what am I supposed to tweet about? is a question I hear a lot. Twitter seems to especially confuse people. The short format doesn’t allow for pontification, so you need to learn to express yourself in a short and sweet manner (a good skill!). I recommend learning ways to effectively use Twitter — here’s a great basics list from Buffer, or for a more guided customized consultation, give me a holler — but… Continue Reading

How To Create Content People Care About by guest @K8Tilton

By Rachel Thompson

Ina Smith Zajac asked, “How to write blog content people actually care about?” The answer is simple, write valuable content for your audience. But what does valuable content look like? What does your audience look like? Let’s break it down. Step One – Know Your Audience This is always the first step. It is also one of the hardest steps, but don’t skip it. Having a clear picture of your target audience will make EVERYTHING you do in marketing easier and more effective. Start with… Continue Reading