Email Marketing for Authors: Don’t Discredit what you Haven’t Tried by guest Bri Clark (@Bri_clark)

By Rachel Thompson
Email Marketing for Authors: Don’t Discredit what you Haven’t Tried by guest Bri Clark (@Bri_clark)

Rachel Thompson our fearless and filterless leader of authors and social media practices opened up her blog to answering YOUR questions. It’s my pleasure to have the opportunity to be one of those that provides tips and answers. Apollo Papafrangou posed these questions about email marketing. “Is it essential to have an email list as an author; how do you build a list before having a book released? I’m signed up for to a few mailing lists, but they don’t necessarily make me want to… Continue Reading


How to Price Your eBook on Amazon by guest Naomi Blackburn (@NBlackburn01)

By Rachel Thompson
How to Price Your eBook on Amazon by guest Naomi Blackburn

In the second in a three-part series on navigating Amazon, Cheryl Ives asks “How do I price my books on Amazon?” One of my favorite oldie-but-goodie articles that is worth a read is a post written by author J.A. Konrath, who explain the conundrum beautifully. If he prices a book too high, he loses sales. If he prices a book to low, he may receive an increase in the sale of books, but his royalties are much lower. While he identified his “sweet spot” at… Continue Reading


3 Valuable Tips You Need For Amazing Blog Content

By Rachel Thompson
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Kelly Williams asked me: “How do I know what to blog about? Sometimes I get stuck. Maybe I need a daily prompt generator!” I half-jokingly applied for the job. There’s an easier way though, and that’s what I want to share with Kelly and you all here today. Honestly, I’m never at a loss for topics to write about and here’s my secret: keywords. If you know what your marketing plan is, you’ll easily be able to identify your branding. Most writers (bloggers, authors, any… Continue Reading


Why I Use Different Social Media Networks (And Maybe You Should Too) by guest @K8Tilton

By Rachel Thompson
Why I Use Different Social Media Networks (And Maybe You Should Too) by Kate Tilton

Peter M. Olsen asked, “Do more social media accounts over-saturate the product, or in my case me?” which got me thinking about how we choose our social media channels. With new social media channels popping up every day, knowing the why behind our choices is more vital than ever. Why most people choose a social media network The average social media user chooses their channel based on their own interests. If you took to the streets and asked: “What social media channel do you use… Continue Reading


Why WordPress is the Best Choice for your Author Website by guest @sugarbeatbc

By Rachel Thompson
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Several weeks ago Rachel asked me to write a post outlining the reasons WordPress is the best choice for your blog or website. My opinion about WordPress is based on my years of experience working with this program, the success I’ve had with it and the research I’ve done on it. This post is directed at authors and other creatives. If you have a degree in computer programming, you probably don’t need my help. I’ve been blogging since about 2006 on various platforms. I’ve used… Continue Reading


A Quick 8-Step Guide to Publishing Your eBook on Amazon! by @NBlackburn01

By Rachel Thompson
A Quick 8-Step Guide to Publishing Your eBook on Amazon!

Cheryl Ives asked us how to publish and sell ebooks on Amazon. Since this is a large subject we’ve broken it down into a series called Publishing and Selling eBooks with Amazon. Today I’ll cover how to upload your book to Amazon. Congratulations, you have officially finished your manuscript. It is back from your professional editor. Your beta readers loved it. The cover is magnificent. It is official: your baby is ready to be uploaded to Amazon. But wait, what does that mean? How do you… Continue Reading


Facebook OR Twitter? Here’s Why You Should Choose Both!

By Rachel Thompson
Facebook OR Twitter? Here’s Why You Should Choose Both!

In my new series on answering YOUR questions, Morgan Dragonwillow asks: If you could be only on one, Facebook or Twitter, which would you choose and why? Well, it all depends on what your goal is. Want to build relationships AND improve your overall SEO (Search Engine Optimization)? Twitter. Want to build relationships but are not all that concerned about SEO? Facebook.  Just to make your head explode, I’ll throw in a teeny tiny bit about Google+ and why it still matters. And to really frustrate you,… Continue Reading


The Reason Writers Conferences Are Worth It by @K8Tilton

By Rachel Thompson
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Every time after a convention or writer’s conference, you’ll see posts going up about how the convention has taken a downturn and isn’t worth attending anymore. So many people seem disappointed in their experience and vow to skip the next convention in favor of something else. And I get it, I really do. In my profession (working with authors as a service provider), I see many people attending multiple conferences a year. Multiple BIG conferences. Multiple EXPENSIVE conferences. Early on in my business, I decided… Continue Reading


How Do I Get My Local Bookstore to Carry My Books? by @nblackburn01

By Rachel Thompson
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Camela Cami Thompson asked, “How do I get a bookstore to carry my books?” Excellent question, Camela! Unfortunately, there is no easy answer. I frequently hear authors complain that independent bookstores won’t carry their books for personal reasons, or because there is a dislike or disdain for independently published books. While this could be true in a very, very few cases, this isn’t the norm and a rejection should not be taken as a sign of a bias against the industry. We all know that… Continue Reading


Authors Be Genuine on Social Media by @K8Tilton

By Rachel Thompson
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When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important aspects of social media. No one wants to follow an author who posts links like a robot, with no emotion, thought, or personality. But one thing I’ve noticed while working… Continue Reading