Why WordPress is the Best Choice for your Author Website by guest @sugarbeatbc

By Rachel Thompson
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Several weeks ago Rachel asked me to write a post outlining the reasons WordPress is the best choice for your blog or website. My opinion about WordPress is based on my years of experience working with this program, the success I’ve had with it and the research I’ve done on it. This post is directed at authors and other creatives. If you have a degree in computer programming, you probably don’t need my help. I’ve been blogging since about 2006 on various platforms. I’ve used… Continue Reading


A Quick 8-Step Guide to Publishing Your eBook on Amazon! by @NBlackburn01

By Rachel Thompson
A Quick 8-Step Guide to Publishing Your eBook on Amazon!

Cheryl Ives asked us how to publish and sell ebooks on Amazon. Since this is a large subject we’ve broken it down into a series called Publishing and Selling eBooks with Amazon. Today I’ll cover how to upload your book to Amazon. Congratulations, you have officially finished your manuscript. It is back from your professional editor. Your beta readers loved it. The cover is magnificent. It is official: your baby is ready to be uploaded to Amazon. But wait, what does that mean? How do you… Continue Reading


Facebook OR Twitter? Here’s Why You Should Choose Both!

By Rachel Thompson
Facebook OR Twitter? Here’s Why You Should Choose Both!

In my new series on answering YOUR questions, Morgan Dragonwillow asks: If you could be only on one, Facebook or Twitter, which would you choose and why? Well, it all depends on what your goal is. Want to build relationships AND improve your overall SEO (Search Engine Optimization)? Twitter. Want to build relationships but are not all that concerned about SEO? Facebook.  Just to make your head explode, I’ll throw in a teeny tiny bit about Google+ and why it still matters. And to really frustrate you,… Continue Reading


The Reason Writers Conferences Are Worth It by @K8Tilton

By Rachel Thompson
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Every time after a convention or writer’s conference, you’ll see posts going up about how the convention has taken a downturn and isn’t worth attending anymore. So many people seem disappointed in their experience and vow to skip the next convention in favor of something else. And I get it, I really do. In my profession (working with authors as a service provider), I see many people attending multiple conferences a year. Multiple BIG conferences. Multiple EXPENSIVE conferences. Early on in my business, I decided… Continue Reading


How Do I Get My Local Bookstore to Carry My Books? by @nblackburn01

By Rachel Thompson
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Camela Cami Thompson asked, “How do I get a bookstore to carry my books?” Excellent question, Camela! Unfortunately, there is no easy answer. I frequently hear authors complain that independent bookstores won’t carry their books for personal reasons, or because there is a dislike or disdain for independently published books. While this could be true in a very, very few cases, this isn’t the norm and a rejection should not be taken as a sign of a bias against the industry. We all know that… Continue Reading


Authors Be Genuine on Social Media by @K8Tilton

By Rachel Thompson
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When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important aspects of social media. No one wants to follow an author who posts links like a robot, with no emotion, thought, or personality. But one thing I’ve noticed while working… Continue Reading


How to Find Your Audience Online by @nblackburn01

By Rachel Thompson
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Kerry Gans asked, “How can an author find an online audience?” Today, I am going to not only discuss the basics that we all know about, but I am going also going to talk about some sites that authors may not be familiar with: Snapchat, Pinterest, and Instagram, which are considered to be soft marketing outlets. The basic social media sites include Facebook, Twitter, Goodreads, and Google+. Let’s do a brief breakdown of how to utilize these in a marketing plan. Facebook Facebook pages: Don’t… Continue Reading


Letters from the Real World: I don’t give a Hoot(suite)

By Cait Reynolds

I really tried. I really gave it the old college try. But, I just cannot get into HootSuite. I know it’s supposed to make life easier for me, but frankly, it just gives me anxiety. Setting it up was a pain, and I’m still not sure I have it right. But, more than that, it makes me feel disconnected. It makes the social media experience feel impersonal, which is the opposite of what I think it should be. Seeing all the lists and tabs and everything… Continue Reading


This is The Reason You Need To Focus Your Content To Sell Books

By Rachel Thompson
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I wrote a post over on my author blog RachelintheOC.com about how self-promotion sucks because, in all likelihood, you’re doing it wrong. Maybe you’re not and you can relax and not yell at me, so go sit down and take some deep breaths. But if you are one of those annoying authors who is repeatedly spamming your book links and has nothing else to say but, “Buy my book!” all over the place, take a sec:   It seems screamingly obvious that you think quite… Continue Reading


Letters from the Real World: The Real World Strikes Back

By Cait Reynolds

Sometimes, I wish the universe wasn’t so freaking melodramatic. I mean, I get it. Yin and yang have to have to happen. But seriously, does the yang have to be so dang yangy? Since last Monday, it has been a struggle to stay on top of things. On Monday itself, I had my infusion treatment for immune suppression for my kidney transplant. It’s such a concentrated dose of medication that I basically get knocked out and am useless for anything but passing out the rest… Continue Reading