Intelligent Links Mean More Book Sales

By Cole Lakes

I have recently been given the opportunity to write a couple of articles on bookpromotion.com about using affiliated links when promoting your books, and how globalizing those links can help you earn money from your readers around the world. I’m hoping that those articles have helped you become rich and famous and that you’re reading this while swimming in your bank vault of gold coins, Scrooge McDuck style. If not, I’ve got another trick up my sleeve to help you get there in the form… Continue Reading


Letters from the Real World: The Plot Bunny Striketh

By Cait Reynolds
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I have a very careful plan. If you’ve read any of my “letters,” you’ll know how long and probably obsessively I have worked on and refined my writing and marketing plan for 2014. I have been sooooo good about sticking to the plan for the most part. Being behind doesn’t mean I’m not sticking to it. Except…I got slapped upside the head with the most amazing plot bunny ever. It appeared full and perfect in my brain, like Athena springing from Zeus’ overheated imaginings. I… Continue Reading


How To Stop Those Annoying Twitter AutoDMs!

By Rachel Thompson

If you’ve been on Twitter for even a nanosecond, you’ve received one of these enthusiastically, obviously fake, exclamation pointed, auto-generated ‘welcome’ messages, otherwise known as an ‘auto DM (direct message): Hi! Thanks for the follow! Please buy my book here (link), review it, follow me on Facebook, clean my house, and tell the world how amazing I am!!!!!!’  Okay, I jest (only slightly). DMs can be a useful tool in taking a public conversation private, or to connect with someone over a topic that you… Continue Reading


What You Need To Sell More Books — Basic Overview

By Rachel Thompson

Someone asked me yesterday if they absolutely had to have an eBook version for their book. Someone else asked today what are the top three marketing activities. Finally, I received this message: What’s Twitter? How do I start a blog? There are a number of components to create an ‘author platform,’ and because this is a quick overview, I suggest you do some further reading (here on this site) or on the links I provide. So let’s deconstruct. TOP 5 BASIC COMPONENTS This is by… Continue Reading


3 Twitter Basics You Probably Don’t Know About

By Rachel Thompson

Twitter is hands down my favorite platform for authors. Again, and as always, not for tweeting BUY MY BOOK links repeatedly (which is not only annoying but also against The Twitter Rules we all agreed to), but for connecting with readers, book bloggers, and book reviewers, as well as other authors. There are few tools I find particularly helpful when it comes to sharing my work and the work of my clients on Twitter. Let’s deconstruct. 1) How To Make Everyone See Your Replies! The… Continue Reading


How To Find Out Your Website’s Ranking and Grade!

By Rachel Thompson

I’m not a web expert (that would be Lori and Lisa). I know just enough to go to a few websites and figure out things like my rankings and grade. If this is all foreign to you, read further. I didn’t know anything about websites, SEO, optimization, etc., when I first started out. I still don’t know a lot! Probably just enough to be dangerous. Here is what I advise author friends and clients to look at. Let’s deconstruct. Alexa Ranking: Type in any the… Continue Reading


Letters from the Real World: Six Month Performance Evaluation

By Cait Reynolds

I hate doing self-evals. I always thought the politically-correct questions approved by Human Resources were ridiculously plebeian and prone to producing pablum for responses. Occasionally, I would amuse myself with alliteration while merely mentioning moribund moments of mediocrity in the self-improvement section. But it’s June 2 today, and it’s high time for me to do a six month check in. Only, I’m my boss now, and I’m going to ask really tough, politically incorrect questions of myself in order to adequately assess my adventures and… Continue Reading


Rule the world with globalized book links.

By Cole Lakes

A couple of weeks ago I wrote about how affiliated links can help you earn some additional income from your book sales. Hopefully by now, you’ve explored the wonderful world of the affiliate programs and have taken full advantage. If not, do it now. I’ll wait.


Self-Published Authors: You Are Not An Author…

By Rachel Thompson

You Are Not An Author “The most successful self-publishers don’t view themselves as writers only, but as business owners,” said Beat Barblan, Bowker Director of Identifier Services. “They invest in their businesses, hiring experts to fill skill gaps and that’s building a thriving new service infrastructure in publishing.” Authors need to view themselves as marketers, as owners of a business, of a brand. Writing, though difficult, was the easy part! Marketing has a bad name because people misuse/don’t understand the concepts. In fact, tweets that… Continue Reading


Why Social Media Is Worth Your Time

By Rachel Thompson

Is social media a complete waste of time and money when it comes to selling books? Is there a measurable ROI (Return On Investment)? Every day, someone asks me this question and of course, there’s no easy answer. If you think spamming your links on Twitter and Facebook will result in sales, you’ll be mighty disappointed. However, if you use social media as a means to interact and build a reader base, as one channel of your entire author platform, you may be pleasantly surprised. This… Continue Reading