Book Review: 33 Self-Publishing Tips by Ryan Stevens

Reviewed By Lori Culwell

Today I am back to the “free resource referral,” and this week’s book is “33 Self Publishing Tips” by Ryan Stevens. This is a good example of a simple concept, well executed: most of us have been self-published at one time or another, and this book is sort of meta in that it is a self-published book giving you a bunch of tips on self-publishing.  Note:  this book is on free promotion, so it’s not always going to be free, which means you should go… Continue Reading


Show Your Work!

Reviewed By Lori Culwell

I know, I know, I said I was going to recommend free books, but I recently read one that is so good, I really think it should become part of your library. The book is “Show Your Work,” and the author is Austin Kleon. This book is a couple of years old (2014), but the message is so timeless and so motivating, I wanted to share a couple of passages that have really, REALLY inspired me.   Austin Kleon is also the author of “Steal Like… Continue Reading


Let’s Talk About Motivation, Shall We?

By Lori Culwell

Hello again! Happy Monday! I understand there has been some discussion (not quite controversy, but almost) about my decision to put my “author marketing and education” on hold. In fact, there was some discussion on my Facebook page over the weekend that included several people encouraging me not to give up on author education. Thank you for all of your kind words and thoughts. That is so nice of you! Here’s the thing, though. I think when I started out on this “I’m going to… Continue Reading


Book Review: Pinterest Ultimate Guide: How to use Pinterest for Business and Social Media Marketing

Reviewed By Lori Culwell

Thank you for your nice messages and replies to last week’s post. (with the exception of the one guy who replied back “I DON’T LIKE EMAIL MARKETING I DON’T WANT WHAT YOU ARE SELLING” even though he voluntarily signed up for the list and I wasn’t selling anything. Nice job, bro. Thanks for that. I have taken you off the list. In fact, I am very discouraged, but I’m not giving up on authors altogether, since I still have this website and the mailing list… Continue Reading


I Give Up. Mostly. At Least I Can Say I Tried.

Reviewed By Lori Culwell

So, here’s the deal. I bought BookPromotion.com about five years ago and had high hopes for building it into the kind of resource I wish I’d had when I self-published my novel in 2007. I have spent the past five years working with authors to try to teach them about building their websites/ social media platforms and marketing their books in general. It has not been easy, to say the least. Along the way I have discovered that authors are, for the most part, resistant… Continue Reading


Here’s How to Write The Ultimate Guest Post via @BadRedheadMedia

By Rachel Thompson
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I write many guest posts and articles which are shared on big-name sites like Huffington Post, Good Men Project, Feminine Collective, and IndieReader.com. This didn’t happen because I tripped over these sites — it happened because I’ve been writing professionally about social media, branding, and book marketing since 2009, I submitted my work repeatedly (and faced my share of rejections), and finally ‘made’ it. I also share about my books and writing on author sites as well on many, many other sites (you can visit my… Continue Reading


Powerful Free Book Marketing and Business Help On the Go by guest @K8Tilton

By Rachel Thompson
Powerful Free Book Marketing and Business Help On the Go by @K8Tilton

Susan is driving home from work and hits the worst traffic of the month, a half an hour drive suddenly becomes a two-hour drive. But despair Susan does not, because with this extra time she can catch up on the latest podcasts she’s subscribed too. Mike works from home as a full-time author, but currently has a six-hour car trip planned to get to a book festival. What can Mike do with all those hours stuck in the car? Podcasts, my friends, podcasts. In recent… Continue Reading


Solve Your Book Marketing Problems Right Now!

By Rachel Thompson
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In case you missed my last few posts on book marketing, I’ve collected them for you here. NOW is a great time to get your act together for the holidays, the week after, and the first few weeks of January, when people have gift cards, new Kindles and iPads, eReaders of all kinds, and time to spend reading your books! I wrote two book marketing posts here on my blog, another for IndieReader.com which Huffington Post picked up! I share them below, and all are… Continue Reading


What IS a Target Audience? What You Need to Know by @K8Tilton

By Rachel Thompson
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Jerry Gentry asked, “How do you get a handle on your target audience? Not what you think it is, but what it is in reality? Is it people who leave reviews, follow you blog, send you million dollar checks?” Good question, Jerry. Let’s first take a look at what a target audience IS. Dictionary.com defines “target audience” as “the intended group for which something is performed or marketed; the specific group to which advertising is directed.” In other words, your target audience is the people… Continue Reading


Book Marketing Tips You Need to Know Now, Part Two!

By Rachel Thompson
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In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review:  promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS  It’s true, there are a million different promo tools. How does one choose? It’s especially confusing for a new author — what works, what’s worth our hard-earned money and limited budget?… Continue Reading