6 Advanced Twitter Tips To Help YOU!

By Rachel Thompson

Here are a few advanced Twitter tips that you might find helpful 1) Period before the Twitter handle (aka .@):  Ever see a reply with a period before the @ and wonder if someone accidentally hit a button or if that was on purpose? And why would they do that at all? Here you go: If you dot before you @mention, your Tweet shows up in the feeds of all of your followers. If you don’t dot before you @mention, your tweet is considered conversational… Continue Reading


More Ways to Cut Down on Self Publishing Costs

By Lori Culwell

Maybe you don’t know, but the most popular post on this site is “How Much Does it Cost to Self-Publish a Book?”   Because I am an SEO nerd at heart, this data tells me that you would probably like some more information about this subject, and I would like to help you with that.   In fact, I sincerely hope that the costs of self-publishing (or the technical requirements) are not holding you back if your dream is to write a book.  I would… Continue Reading


How to Get Your Book Banned – Q and A with guest @moha_doha

By Rachel Thompson

Image courtesy of dan / FreeDigitalPhotos.net Today I am honored to have Mohanalakshmi Rajakumar (aka MohaDoha) on the blog to talk about how her latest book was banned. Here is her story:  1. So your book is banned…what does that mean? Every book that’s sold in most Middle Eastern countries needs to pass the censor’s approval. Usually this means that it has no sex, atheism, or politics. If it does, then the censor can decline the book, meaning no bookshop in the country can sell it…. Continue Reading


Letters from the Real World: When the mothership needs a tune-up

By Cait Reynolds

Go to http://caitreynolds.com. Take a look. Then wait a week and go back next Monday. It’ll be different by then. Why? Because I actually took the time to go look at my own website, and I realized one very important thing: the font is completely unreadable. Oops. The layout is clean, the links all work, blah blah blah. The font looks great for titles and headers, and when I was setting up the website, that’s all that mattered. Except now, I have content, and the… Continue Reading


Five Web Mistakes I See All the Time

By Lisa Hazen
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For years, Glamour Magazine has had a recurring column of “Glamour Don’ts”. The idea is that they find offenders out on the street and show their fashion transgressions, while using a black box to obscure the offender. It made me think of how I am always finding Web “don’ts”—things I stumble across online that aren’t fatal flaws, but that still make me cringe and want to stage a polite intervention. As a public service, here are some of the most common offenses I find. Cramming… Continue Reading


Confused About Keywords? Think Like A Reader!

By Rachel Thompson

Last week I discussed branding and got a lot of questions! Mostly about keywords and key phrases — which ones to use. I always say that keywords and key phrases are the foundation of everything you will do to market your work — social media, blog topics, SEO, copy for your Amazon page, advertising, etc….). A quick overview… Let’s deconstruct. WHAT ARE KEYWORDS? 1. A word or phrase you establish which are the right words or phrases that people would think of when trying find your business,… Continue Reading


Letters from the Real World: Camp NaNoWriMo

By Cait Reynolds

I have been doing every single National Novel Writing Month event for about eight years now. NaNoWriMo (as it’s called) has expanded from just November to include a “Camp” in April and a “Camp” in July. The differences between November NaNoWriMo and Camp are that you can set your own word goal for Camp and you get an online “cabin” with cabin mates that you can live chat with. Now, here’s the funny part: I’ve never, ever, ever ‘won’ a NaNoWriMo event. Ever. But I… Continue Reading


Branding 101 For Authors

By Rachel Thompson

Today I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threatens to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations for the reader.  Let’s deconstruct. KEYWORDS The foundation of any author platform (think of a puzzle) is your keywords. The keywords are the base of the puzzle, where you place the pieces. The puzzle pieces represent all that you do that… Continue Reading


Letters from the Real World: Um, don’t forget to write.

By Cait Reynolds

I know. It sounds silly. But, trust me, it’s an easy, easy trap to fall into, just like the clearance rack at Marshall’s. I emerged from the writing cave at the end of January with my book, and then I hit the panic button and began to build my social media empire (cue megalomaniacal laughter). Then I went to the AWP ’14 conference and came home with a lot of really wonderful opportunities to write creative nonfiction pieces and get myself out there. Then, I’ve… Continue Reading


Book Marketing Series: Reputation Management!

By Lori Culwell

Today we’re covering one of my favorite topics: reputation management! That is to say, “Do you like what you see when you Google yourself?” If not, or if this has never occurred to you, today we’ll get started with the first batch of sites you’ll need to have in order to control your Google results.