Letters from the Real World: Viral is as Viral Does

By Cait Reynolds
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I feel like I haven’t left my computer since Friday morning. I’ve been averaging 12-14 hours a day at the computer. And, I haven’t been writing. I have been 100% engaged with people online. Last Friday, we announced the cover reveal for my upcoming book, Downcast. The ARC and cover went up on NetGalley. It was tweeted, facebooked, and blogged. And then…it caught fire. In some ways, this is a continuation of last week’s post about how I’ve decided to use social media for marketing. As… Continue Reading


Measuring Social Media ROI by guest @nblackburn01

By Rachel Thompson
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Please welcome staff writer for BadRedheadMedia.com, Naomi Blackburn, The Author CEO as she explains social media ROI to answer Nanea Hoffman question “How to measure reach on various social platforms. What is the best way to do this?” Marketing is one of the most difficult areas to measure ROI (return on investment), but don’t fret, it isn’t impossible. There are several tools authors can use to identify the impact of their posts or their visibility in the market. The great thing is that all of the sites I discuss in… Continue Reading


Letters from the Real World: Beginning as I mean to go on

By Cait Reynolds

So, here I am. I’ve got a book that is signed, sealed, and done. It has been edited and proofread. We have a blurb. We have a cover. My baby is now in the tender hands of the layout artists, and I will have an official release date soon, but I know it’s going to be in May. In some ways, this is the opportunity I’ve been waiting to share with you since I started writing for BookPromotion.com. This is my first book as myself,… Continue Reading


Important Goodreads Changes You Need to Know about Now by guest @sugarbeatbc

By Rachel Thompson
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Here’s an update on all the latest and greatest(?) from guest Barb Drozdowich. Thanks, Barb!   So have you heard about the latest changes on Goodreads? I got a heads up from Ink, Bits & Pixels, HERE What are your thoughts? Maybe you are busy writing and haven’t heard about the latest announcement from Goodreads. Let me explain. Before March 19th (the day of the announcement), authors were allowed to collect friends and fans. There were several differences between the two categories. The important differences were two-fold:… Continue Reading


Weebly? Wix? WordPress? Which Website Platform is Right for You?

By Lori Culwell

So, I got into a heated debate with an author in a Facebook group the other day, and I thought I would share both the debate and my opinion on it here for your edification.   Here’s what happened (in brief, because the debate was on Facebook and went on for HOURS): One author says “what is the best place for me to make a website?” Another author jumps on and says: “I made mine out of Weebly and I love it.” This is where I… Continue Reading


Letters from the Real World: When the Real World Strikes Back

By Cait Reynolds
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You haven’t seen me for a while. Life got in the way. First, for a very happy reason in that I got pregnant, but then for a very sad reason in that I lost my baby at five months right before Thanksgiving. I am okay. It’s not in my nature to give up, though I will admit a blow like this takes a while to recover from. The last two months have been a blur, but not without progress of a kind. I got back… Continue Reading


2015 Social Media Wish List

By Rachel Thompson
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Sometimes I wonder what our lives would be like if social media did exactly what we wanted it to do. Don’t get me wrong — I am a fan. I love social media. I enjoy sharing quotes and videos, great articles and blog posts, occasional book promotions (mine and others), and you know, chatting and getting to know people who have similar interests as mine (books, poetry, music, social media and book marketing, publishing, the sexual abuse survivor community, Nutella, and so much more). Social… Continue Reading


Changing Your Paradigm About Your Author Platform!

By Rachel Thompson
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Nobody is forcing you to create your author platform, right? So, fine, don’t do it. Write your books, burn some bridges, and lament your lack of sales. Or don’t. Write for the sake of writing and carry on. Here’s my question to you: what IS an author platform to you? Is it spamming ‘buy my book’ links constantly? Is it all about your book, your blog, your promotions? What I’ve found, in working with authors over the past five or so years, is that many authors,… Continue Reading


10 Websites You Need To Create Awesome Author Stuff!

By Rachel Thompson

Quick post today! Here’s a round up of some GREAT articles I’ve discovered recently to find all that stuff you are always Googling — resources for free photos, infographics, awesome holiday contests, creating visuals, social media tips, and more. I’ve done the work putting it all together for you — now you need to go and do it! 27 Superb Sites With Royalty Free Stock Photos For Commercial Use via Verve 35 Free Graphics Programs via Mashable Blogging Toolbox: 120+ Resources for Bloggers via Mashable Top 10 EASY… Continue Reading


4 Free, Easy Ways to Promote Your Book on Your Facebook Page

By Rachel Thompson
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Twitter is my social media channel of choice, but I’m finding more and more that Facebook allows me to connect with readers, bloggers and reviewers on a more personal level, particularly in groups (join groups!). As part of my newly launched Author Social Media Boot Camp (affordable group sessions for authors), I’ve been intensely studying and analyzing the best ways for authors to get the most out of each platform. See, while I may love Twitter, you may not. And the truth of it is,… Continue Reading