What is Search Engine Optimization? Why Do You Care?

By Lori Culwell

I believe I promised you all (the readers of this site) that I would be totally honest with you about what worked, what did not work, and when something REALLY did not work.   One of those times is upon us, when I tell you about something I did that not only did not work, but that did not work in such a spectacular way, I am shaking my head about it even now.    Let me tell you a little about it so you can share… Continue Reading


The Book Marketing Book (and event!) That Will Help You the Most

Reviewed By Lori Culwell

I want you to be successful. If you are an author and you took the time to write an entire book, I want people to buy that book and read it and love it and buy more of your books (if you write more books). As authors, we all want our books to just catch on the minute they are published, and we don’t really want to have to market them. We want that magic “Stephenie Meyer” moment when we finish the book and it… Continue Reading


Steal My SMART Self-Publishing Marketing Plan (Really!) #MondayBlogs

By Lori Culwell

by Rachel Brookhart Once upon a time I met Lori in a writing class, and she has been my book guru ever since. I was a baby then and hadn’t done much more than read books, but have moved on to become an editor, an author, and a Marketing & Communications professional.1 When it came time to publish my book, I went straight to self-publishing. It’s a viable avenue for authors these days, and I didn’t want to deal with the hullabaloo of trying to… Continue Reading


Book Review: 33 Self-Publishing Tips by Ryan Stevens

Reviewed By Lori Culwell

Today I am back to the “free resource referral,” and this week’s book is “33 Self Publishing Tips” by Ryan Stevens. This is a good example of a simple concept, well executed: most of us have been self-published at one time or another, and this book is sort of meta in that it is a self-published book giving you a bunch of tips on self-publishing.  Note:  this book is on free promotion, so it’s not always going to be free, which means you should go… Continue Reading


Show Your Work!

Reviewed By Lori Culwell

I know, I know, I said I was going to recommend free books, but I recently read one that is so good, I really think it should become part of your library. The book is “Show Your Work,” and the author is Austin Kleon. This book is a couple of years old (2014), but the message is so timeless and so motivating, I wanted to share a couple of passages that have really, REALLY inspired me.   Austin Kleon is also the author of “Steal Like… Continue Reading


Let’s Talk About Motivation, Shall We?

By Lori Culwell

Hello again! Happy Monday! I understand there has been some discussion (not quite controversy, but almost) about my decision to put my “author marketing and education” on hold. In fact, there was some discussion on my Facebook page over the weekend that included several people encouraging me not to give up on author education. Thank you for all of your kind words and thoughts. That is so nice of you! Here’s the thing, though. I think when I started out on this “I’m going to… Continue Reading


Book Review: Pinterest Ultimate Guide: How to use Pinterest for Business and Social Media Marketing

Reviewed By Lori Culwell

Thank you for your nice messages and replies to last week’s post. (with the exception of the one guy who replied back “I DON’T LIKE EMAIL MARKETING I DON’T WANT WHAT YOU ARE SELLING” even though he voluntarily signed up for the list and I wasn’t selling anything. Nice job, bro. Thanks for that. I have taken you off the list. In fact, I am very discouraged, but I’m not giving up on authors altogether, since I still have this website and the mailing list… Continue Reading


I Give Up. Mostly. At Least I Can Say I Tried.

Reviewed By Lori Culwell

So, here’s the deal. I bought BookPromotion.com about five years ago and had high hopes for building it into the kind of resource I wish I’d had when I self-published my novel in 2007. I have spent the past five years working with authors to try to teach them about building their websites/ social media platforms and marketing their books in general. It has not been easy, to say the least. Along the way I have discovered that authors are, for the most part, resistant… Continue Reading


This Just In: Generic is Not Going to Cut It

By Lori Culwell

Lori here again, back with another edition of “Tough Love That is Going to Make Authors Mad.” Over and over again, we try to emphasize the need to actually CONNECT and NETWORK with people during your marketing and promotional efforts.   We say this so much that when examples come up of people just blatantly ignoring these best practices, I feel the need to use those examples as teachable moments. Here we go. I am going to just take out the name of the person who… Continue Reading


Book Promotion Tough Love

By Lori Culwell

Hey everyone!   How are you all doing? (see, I’m opening on a nice note, because I do not think you’re going to like what I am about to say.   I’m also going to close on a nice note. Kind of like the blog post version of the “compliment sandwich”). Here’s the thing. I spend HOURS UPON HOURS trying to think of ways to make it easier to set up your author platform to make it easier for you to promote yourself and your work. I… Continue Reading